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Marketing Mix of Walt Disney Company : The Walt Disney Company (NYSE: DIS) (commonly referred to as Disney) is the largest media and entertainment conglomerate in the world in terms of revenue.[5] Founded on October 16, 1923, by brothers Walt Disney and Roy Disney as the Disney Brothers Cartoon Studio, the company was reincorporated as Walt Disney Productions in 1929. Walt Disney Productions established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel. Taking on its current name in 1986, The Walt Disney Company expanded its existing operations and also started divisions focused upon theatre, radio, publishing, and online media. In addition, it has created new divisions of the company in order to market more mature content than it typically associates with its flagship family-oriented brands.

The company is best known for the products of its film studio, the Walt Disney Motion Pictures Group, today one of the largest and best-known studios in Hollywood. Disney also owns and operates the ABC broadcast television network; cable television networks such as Disney Channel, ESPN, and ABC Family; publishing, merchandising, and theatre divisions; and owns and licenses 11 theme parks around the world. The company has been a component of the Dow Jones Industrial Average since May 6, 1991. An early and well-known cartoon creation of the company, Mickey Mouse, is the official mascot of The Walt Disney Company.



The Four Ps of The Walt Disney Company
The Walt Disney Company is very good at the product and placing aspects of the four Ps, resulting from over eighty years experience in the business. This history has given them an advantage of instinct and familiarity when it comes to selling their products. As new theatrical productions are released, it allows for new product lines based off the feature’s characters to be made and sold in strategically placed stores throughout the United States. The stores are located in malls and super centers, in urban locations in order to for them to be visible, and they are nationally located within their theme parks where they will be heavily sought after by eager vacationing families.
The next two Ps are promotion and pricing. Promotion is intertwined throughout The Walt Disney Company, surfacing in theatrical productions, books, consumer products and theme parks. Every aspect of Disney promotes not only itself but every other aspect as well in a circular rotation and, as Roy Disney was quoted earlier, “keeps [consumers] Mickey Mouse minded.”
Since Disney is a family oriented company they want to be able to attract families of median incomes. Therefore, the pricing, relative to the theme parks and true to the pricing strategy is, “the quickest element to change,” (Hair, Lamb & McDaniel, 2008, p. 49). The prices for admission are subject to the seasons. Disney ads on television are often seen offering packages for “round trip airfare for cheap,” “kids fly free,” and “hotel packages” all to attract consumers to their parks and resorts.

The Three Additional Ps of The Walt Disney Company
To address the three additional Ps (people, process, and presentation) Disney has constructed its own University that employees must attend and complete before ever being allowed to work at a Disney Theme Park. According to Jim Cunningham the customer service of The Walt Disney Company is known as being the best in the world, and Disney University emphasizes two key points: “The front line is the bottom line,” and, “It’s 10 percent product and 90 percent service,” (Service, 1997). This break down shows Disney’s devotion to their customers and their customers’ experiences while encountering the Disney tradition.
 
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Marketing Mix have been very constructive in formulating marketing plan, this can be used in case study. Marketing mix has been the pillar of any business, anticipating marketing mix none of the company can achieve the exposure.

Here's the 4 P's of marketing mix
1) Product
2)Price
3)Place
4)promotion.
 
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