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Toyota Motor Corporation (Japanese: トヨタ自動車株式会社, Toyota Jidōsha Kabushiki-gaisha?, TYO: 7203), LSE: TYT, NYSE: TM, commonly known simply as Toyota and abbreviated as TMC, is a Japanese multinational corporation headquartered in Toyota, Aichi, Japan. In 2009, Toyota Motor Corporation employed 71,116 people worldwide (total Toyota 320,808).[3] TMC is the world's largest automobile manufacturer by sales[4][5] and production.[6]

The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his father's company Toyota Industries to create automobiles. Three years earlier, in 1934, while still a department of Toyota Industries, it created its first product, the Type A engine, and, in 1936, its first passenger car, the Toyota AA. Toyota Motor Corporation group companies are Toyota (including the Scion brand), Lexus, Daihatsu and Hino Motors,[7] along with several "non-automotive" companies.[8] TMC is part of the Toyota Group, one of the largest conglomerates in the world.

Toyota Motor Corporation is headquartered in Toyota City, Aichi and in Tokyo.[9] In addition to manufacturing automobiles, Toyota provides financial services through its Toyota Financial Services division and also builds robots.



MARKETING MIX OF TOYOTA INDIA
INTRODUCTION
INTRODUCTION
Toyota Motor Corporation, commonly known simply as Toyota, is a multinational corporation headquartered in Japan, and the world’s largest automaker by sales. Toyota employs approximately 320,808 people worldwide.
HISTORY
The company was founded by KIICHIRO TOYODA in 1937 as a spinoff from his father’s company Toyota Industries to create automobiles. Three years earlier in 1934, while still a department of Toyota Industries, it created its first product, the type a engine and in 1936, its first passenger car, the Toyota AA.
TOYOTA - INDIA
In India, Toyota Motor Corporation entered in a joint venture with Kirloskar Group.
Toyota Kirloskar Motor Private Limited(TKM) aims to play a major role in the development of the automotive industry and the creation of employment opportunities.
MISSION
Practice ethics and transparency in business operations.
Touch the heart of customers by providing products and services of superior quality at a competitive price.
Create an eco-friendly company in harmony with nature and society.
GROWTH
TKM’s growth since inception can be attributed to one simple, yet important aspect of its business philosophy-”PUTTING CUSTOMER FIRST”. While managing growth , TKM has maintained its commitment to provide quality products at a reasonable price and has made every effort to meet changes in customer needs.
PRODUCT
PRODUCT
Product is anything that can be offered to the market to satisfy a want or need including
Physical goods ,
Services ,
Experiences,
Events,
Person,
Organization,
Information and ideas.
PRODUCT MIX
Product length


PRODUCT DEPTH




PRODUCT LIFE CYCLE
BRAND
Name , term , sign ,symbol, or design , or a combination to identify the goods or services of one seller or group of sellers and to differentiate form those of competitors.
TOYOTA
Well known brand in Japan and throughout the world.
Historically , word crown has been a linguistic taxonomy for Toyota cars.
Corolla which is a Latin for small crown and Camry which is an English articulation of the word kanmuri meaning crown are all part of carefully prescribed family of names that revolved around the metaphor of royalty.

BRANDING
Is endowing products and services with the power of brand.
Branding -
Helps consumer organize their knowledge about products & services in a way that clarifies their decision making .
BRANDING STRATEGY
Reflects the number & nature of both common & distinctive brand element it applies to the product it sells.

LABELLING
The label may be a simple tag /logo attached to the product . Might carry a brand name or a great deal of information.
WARRANTIES
Are the formal statements of expected product performance by the manufacturer .products under warranty can be returned to the manufacturer or repair centers for replacements or refunds.

SEGMENTATION
A market segment consist of a group of customer who share a similar set of wants.
Geographic segmentation



Demographic segmentation


Psychographic segmentation


Behavioral segmentation

PRICE

Pricing Strategy
Optional-Feature Pricing : e.g. an Innova customer can order mud flaps, side steppers or other accessories.
Promotional Pricing :
Low Interest financing : This technique is for short period and is mainly used in festive seasons.
Longer Payment Terms : The company stretches loans over longer periods and thus lowers the monthly payments.


Warranties and Service contracts : The company provides 3 year or 1 lakh Km (whichever earlier) warranty on all repairs using Toyota genuine parts.

Differentiated Pricing :
Location Pricing : Toyota cars are priced differently in different states. Car cost remains the same across the country but the road tax and insurance rates differ in different states.
LIST OF PRICES OF VARIOUS MODELS


PROMOTION
TOYOTA
TOYOTA uses many different techniques of advertising as most of Print advertisement of TOYOTA COROLLA are individually targeted at factors like comfort, performance, styling, power, leg room and driving pleasure.
The commercials mainly target at Indian youth and young executives.
ADVERTISING
ADVERTISING is a form of communication used to influence individuals to purchase products.
It is any paid form of non personal presentation and promotion of ideas, goods or services by an identified sponsor.

BROCHURES
The Brochures, Posters, Leaflets showcase that Toyota Corolla, Innova, land Cruiser, Prado are all for the people who demand performance, style, power and sheer driving.
INNOVA" All you desire "
Very few actors in Bollywood possess the international standards of expertise that Aamir Khan does. Aamir managed to carve out a niche for himself among the superstars as well as changed his persona in tune with the character he was playing incase of “Toyota Innova”.


It is precisely this characteristic of this talented actor
that is sought to be celebrated in
the Toyota Innova advertisement.
OTHER SOURCES
The other sources of advertisement includes Bill Boards, Display signs, bulletins and broad cast advertisement. The company does the advertising of corolla and Innova by placing billboards at various expressway and highways.
SALES PROMOTION
Sales Promotion includes tools for :
Toyota Company uses major sources of sales promotion such as Trade fairs, like auto expo, motor shows.
In these fairs, the company showcase its various varieties of car. These fairs help customers to draw comparison between different cars on the basis of color, features etc.

PUBLIC RELATION
Toyota company contributed to public relation’s in the following manner ;
It contributed to Tsunami
Toyota Kirloskar signs MOU with Bangalore University for promotion of Japanese language.
Toyota observes earth day by supporting local schools.
PERSONAL SELLING
Personal selling involves two-way, personal communication between sales people and other customers.
Personal selling largely takes place at the dealer’s end. The way the customer is attended depends mainly on the dealer as he acts as an interface between the company and the customer.



Mostly in case of individual sales the customer goes to the showroom and takes a look at the product. There he is attended by the sales personnel of the dealership. Personal selling is also practised at trade fairs wherein the company appointed sales personnel prospective customers and also book their orders.
DIRECT MARKETING
Direct marketing is the use of consumer-direct channels to reach and deliver goods and services to customers without using marketing middlemen.
The company officials directly contact the prospective buyers with the information available through various sources ;

Pioneer Toyota website
PLACE


Selection and management of channels and product flow to consumers

Represents the location, where the product can
be purchased
 
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