Typeface

abhishreshthaa

New member
There are hundreds of varieties of typefaces used by companies to sign their names. In fact there are hundreds of typefaces existing in the corporate worlds. In addition to typeface, the company needs to select the size of the type, and the form (upper and / or lower case, light, bold, italic) in which the name will appear. One favorable potion for corporate means is the upper case, for example: Sony, Toyota, and IBM, Pepsi etc. all commonly write their names in the upper case.


A question often asked is, who cares how the company writes the name, (or what corporate colour it uses) as long as it is clear and legible and easy to reproduce, the answer is that some (a few) people may transfer meanings and sensations generated by visual elements of a company’s identity to the company itself.



For most companies the lettering or the typeface is uniquely crafted like a graphic. It must not be picked from a freely available or used typeface. Although the stating of the corporate name should reflect its unique attributes and objectives, there are some connectivity accepted views about the styling.
 

jiten005

Banned
There are hundreds of varieties of typefaces used by companies to sign their names. In fact there are hundreds of typefaces existing in the corporate worlds. In addition to typeface, the company needs to select the size of the type, and the form (upper and / or lower case, light, bold, italic) in which the name will appear. One favorable potion for corporate means is the upper case, for example: Sony, Toyota, and IBM, Pepsi etc. all commonly write their names in the upper case.


A question often asked is, who cares how the company writes the name, (or what corporate colour it uses) as long as it is clear and legible and easy to reproduce, the answer is that some (a few) people may transfer meanings and sensations generated by visual elements of a company’s identity to the company itself.



For most companies the lettering or the typeface is uniquely crafted like a graphic. It must not be picked from a freely available or used typeface. Although the stating of the corporate name should reflect its unique attributes and objectives, there are some connectivity accepted views about the styling.

Hey friend, thanks for your contribution and providing the report on Typeface which would really help many students and professionals. BTW, I am also going to share a document on Typeface for helping others.
 

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