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Abhijeet S
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abhishreshthaa
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Color - October 18th, 2010

Color

The significance of colour is often underestimated: it is a strategic means of communication; which can be applied, to great effect in expressing emotions, style, personality, clarity, discipline and quality.



Color is an emotive and potentially expressive tool in terms of visual identity and depends on its effect on two quite separate considerations; association with a natural phenomenon and association with received cultural differences.

Color is often an after thought. Left to the designers or the corporate management’s whim, a potentially important part of the company’s visual identity can be chosen.



Without regard to the physhology of the effects of colour on people’s emotion. People are thought to notice colour more easily than form or shape, and it is thought to hold their attention longer.

The red and white of Coca- Cola, the Blue of Ford, the Yellow arches of McDonald’s and the Yellow of Kodak are important parts of the corporate landscape. Most company colours schemes however do not elicit strong recall from stakeholders. Some companies even use multicolour to sign their names; for example, The IBM personal computer have the IBM letters written in silver on the computer brown on the keyboard, while on the monitor, and black on the printer.

The first thing that strikes you about a company is the colour of their corporate logo. Though companies chose the colour instinctively, a decade ago, they now make a conscious effort o find colour preferences of their target buyers.



The logo is a brief and concise representation of the company. Consistent use of a particular colour for a logo results in the people associating that colour with the company. People in India associate a certain brand with a particular colour. So it was important for the company to choose a colour with maximum shelf impact. The colour had to grab attention even among a clutter of other products.

Researches have shown that certain colours cause predictable emotional and physiological effects. People also respond to colours in different ways, for example, in all the world’s traffic signals, red means stop and danger, while green means go.

Color is a contextual parameter. The same colour has different meaning in different surroundings. The cultural context, within which a colour is used, is an important factor to consider. For example, White often signals purity and cleanliness, but in some cultures like ours it is the colour of mourning.

Moreover, different colors are understood differently across cultures. Yellow is perceived to be auspicious in South India, but the same colour is related to jaundice in North India. That is precisely the reason why Gold Flake has a yellow pack in South but a golden one in the North.

Consistent use of a particular colour for a logo results in the people associating that colour with the company. The colour brown for instance, brings to mind visions of Cadbury’s chocolate advertisements, with an appeal enough to drag you to the nearest dealer for a bar of “Dairy Milk”.



Color is extremely important in a logo mainly because it attracts the eye and also adds a certain level of dynamism, movement and stability. This can be mainly seen in the the Aptech logo, as it is almost synonymous with youth and ambition. It also symbolizes a new dawn. Montex, for example, had to consider the colour red as the colour denotes power and action. Talking of red, blue and corporate logos, these colours are considered very striking. Moreover, for a country like India that receives a lot of sunlight, other colours would fade.



Color researchers have documented many general realizations regarding the effect of colour on people. For example,
• Red simulated appetite
• Blue creates a condition of mental calmness, it decreases the appetite
• Grey creates a mood of dignity and safety
• Green is a colour, it is refreshing and tranquil
• Yellow is friendly and cheerful, it is the happiest of the colours.
• Orange is associated with forcefulness, autumn and a certain richness
• Black symbolizes death, mourning and emptiness
• Violet is associated with coolness and with royalty and dignity.



A logo is sacred for any company. So much so, those companies sometimes use a certain shade, which is not easily available. This is done to carve a distant identity and also safeguard the companies concerned against duplication of their logos. Most companies now have a corporate identity brochure wherein instructions about the colour, shape, and font to be used are given.



The role of colours is not just restricted to corporate logos, but it plays a very important role in packaging. A classic example of the conscious choice of colours would be Marico’s Parachute. The White colour strongly connotes purity and the cooling effect. The present colour scheme of black and white is working out the best in reinforcing brand value. Similarly, Close Up has also used colour in a very significant way in its packaging to communicate properties of the product.

Color is today considered one of the major factors in developing the brand identity. This in turn, develops a brand personality and in the long run, values. Blues and Greys are mostly used to connote stability and trust, whereas yellow is for fun. Similarly, green is used for Eco friendly products.
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Jitendra Mazee
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Re: Color - January 20th, 2018

Quote:
Originally Posted by abhishreshthaa View Post
Color

The significance of colour is often underestimated: it is a strategic means of communication; which can be applied, to great effect in expressing emotions, style, personality, clarity, discipline and quality.



Color is an emotive and potentially expressive tool in terms of visual identity and depends on its effect on two quite separate considerations; association with a natural phenomenon and association with received cultural differences.

Color is often an after thought. Left to the designers or the corporate management’s whim, a potentially important part of the company’s visual identity can be chosen.



Without regard to the physhology of the effects of colour on people’s emotion. People are thought to notice colour more easily than form or shape, and it is thought to hold their attention longer.

The red and white of Coca- Cola, the Blue of Ford, the Yellow arches of McDonald’s and the Yellow of Kodak are important parts of the corporate landscape. Most company colours schemes however do not elicit strong recall from stakeholders. Some companies even use multicolour to sign their names; for example, The IBM personal computer have the IBM letters written in silver on the computer brown on the keyboard, while on the monitor, and black on the printer.

The first thing that strikes you about a company is the colour of their corporate logo. Though companies chose the colour instinctively, a decade ago, they now make a conscious effort o find colour preferences of their target buyers.



The logo is a brief and concise representation of the company. Consistent use of a particular colour for a logo results in the people associating that colour with the company. People in India associate a certain brand with a particular colour. So it was important for the company to choose a colour with maximum shelf impact. The colour had to grab attention even among a clutter of other products.

Researches have shown that certain colours cause predictable emotional and physiological effects. People also respond to colours in different ways, for example, in all the world’s traffic signals, red means stop and danger, while green means go.

Color is a contextual parameter. The same colour has different meaning in different surroundings. The cultural context, within which a colour is used, is an important factor to consider. For example, White often signals purity and cleanliness, but in some cultures like ours it is the colour of mourning.

Moreover, different colors are understood differently across cultures. Yellow is perceived to be auspicious in South India, but the same colour is related to jaundice in North India. That is precisely the reason why Gold Flake has a yellow pack in South but a golden one in the North.

Consistent use of a particular colour for a logo results in the people associating that colour with the company. The colour brown for instance, brings to mind visions of Cadbury’s chocolate advertisements, with an appeal enough to drag you to the nearest dealer for a bar of “Dairy Milk”.



Color is extremely important in a logo mainly because it attracts the eye and also adds a certain level of dynamism, movement and stability. This can be mainly seen in the the Aptech logo, as it is almost synonymous with youth and ambition. It also symbolizes a new dawn. Montex, for example, had to consider the colour red as the colour denotes power and action. Talking of red, blue and corporate logos, these colours are considered very striking. Moreover, for a country like India that receives a lot of sunlight, other colours would fade.



Color researchers have documented many general realizations regarding the effect of colour on people. For example,
• Red simulated appetite
• Blue creates a condition of mental calmness, it decreases the appetite
• Grey creates a mood of dignity and safety
• Green is a colour, it is refreshing and tranquil
• Yellow is friendly and cheerful, it is the happiest of the colours.
• Orange is associated with forcefulness, autumn and a certain richness
• Black symbolizes death, mourning and emptiness
• Violet is associated with coolness and with royalty and dignity.



A logo is sacred for any company. So much so, those companies sometimes use a certain shade, which is not easily available. This is done to carve a distant identity and also safeguard the companies concerned against duplication of their logos. Most companies now have a corporate identity brochure wherein instructions about the colour, shape, and font to be used are given.



The role of colours is not just restricted to corporate logos, but it plays a very important role in packaging. A classic example of the conscious choice of colours would be Marico’s Parachute. The White colour strongly connotes purity and the cooling effect. The present colour scheme of black and white is working out the best in reinforcing brand value. Similarly, Close Up has also used colour in a very significant way in its packaging to communicate properties of the product.

Color is today considered one of the major factors in developing the brand identity. This in turn, develops a brand personality and in the long run, values. Blues and Greys are mostly used to connote stability and trust, whereas yellow is for fun. Similarly, green is used for Eco friendly products.
Hey dear, i really liked your effort that you made and i am sure that everyone would appreciate your work. Moreover, i have also got some important information on Color and going to share it with you.
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Jason Scott
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Re: Color - December 3rd, 2018

"Without regard to the physhology of the effects of colour on people’s emotion. People are thought to notice colour more easily than form or shape, and it is thought to hold their attention longer.

"

I think it's perfect
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