Go Back   ManagementParadise.com | Management & Business Education Learning Platform PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT > Marketing Management

How are Logos chosen and designed

Discuss How are Logos chosen and designed within the Marketing Management forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; The act of creating a visual identity for a company not only focuses perceptions by defining, clarifying and communicating what ...

Reply

 

Thread Tools Display Modes
How are Logos chosen and designed
Old
 (1 (permalink))
Abhijeet S
abhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to behold
 
abhishreshthaa
Operations Manager at Management Paradise
Management Paradise Guru
 
Status: Offline
Posts: 7,045
Join Date: May 2010
How are Logos chosen and designed - October 18th, 2010

The act of creating a visual identity for a company not only focuses perceptions by defining, clarifying and communicating what is often a somewhat unstructured set of cultural components. But also acts as a management tool: consolidating internal morale, speaking with clarity to the market lace, and carving out a competitive individuality.



The creation, establishment of the logo requires utmost care. The company goes through a series of steps, like getting a fix on the existing perception of the company, doing research among the key constituencies of the company like the financiers, investors, customers, business partners, associates and employees, defining the management vision and philosophy.


The gap between the findings of the perception study and the corporate personality are thus identified. The next step is to work out a perception visually.
Advertisements



Help Others > Network > Grow


Work with us part time/full time as forum moderator. Email us your resume on careers @ managementparadise.com PLS PRESS THANKS BUTTON IF U LIKED MY POST.


To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
Friends: (0)
Reply With Quote
Re: How are Logos chosen and designed
Old
 (2 (permalink))
Jitendra Mazee
jiten005 is an unknown quantity at this point
 
jiten005
Management Paradise Guru
Status: Offline
Posts: 5,316
Join Date: Jan 2018
Re: How are Logos chosen and designed - January 20th, 2018

Quote:
Originally Posted by abhishreshthaa View Post
The act of creating a visual identity for a company not only focuses perceptions by defining, clarifying and communicating what is often a somewhat unstructured set of cultural components. But also acts as a management tool: consolidating internal morale, speaking with clarity to the market lace, and carving out a competitive individuality.



The creation, establishment of the logo requires utmost care. The company goes through a series of steps, like getting a fix on the existinhttp://www.managementparadise.com/forums/images/editor/attach.gifg perception of the company, doing research among the key constituencies of the company like the financiers, investors, customers, business partners, associates and employees, defining the management vision and philosophy.


The gap between the findings of the perception study and the corporate personality are thus identified. The next step is to work out a perception visually.
Hi, i really thanks to you for sharing the report on How are Logos chosen and designed and it will also help those who are planning for assignments. Well, i am also sharing a presentation which would help others, so download and check it.
Attached Files
File Type: pdf Logo design tips.pdf (594.7 KB, 0 views)
Friends: (0)
Reply With Quote
Reply

Bookmarks

Tags
chosen, designed, logos
Related to How are Logos chosen and designed
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
Designed for better safety Sunanda K. Chavan Marketing Management 1 November 27th, 2017 05:29 PM
WHY YOU HAVE CHOSEN THE MBA AFTER THE BCA ? Paradise Fan Personal Interviews ( PI ) 4 January 12th, 2016 01:48 AM
who designed Indian Rupee sysmble ? Divya Katwal General Talks 2 July 21st, 2010 10:23 AM
New MBA Journal Writers Chosen Maya Raichura Articles !! 0 September 22nd, 2009 12:40 AM
Another Mp logo designed by me-The Classy LOok Melroy Lopes Articles !! 9 May 29th, 2007 12:13 AM
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off


ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.



Search Engine Optimization by vBSEO ©2011, Crawlability, Inc.