Logotypes!

abhishreshthaa

New member
Textbooks classify logos as three broad types. The first class is logos with just strong word marks (and no accompanying symbol separate from the name) and brands such as Coca Cola, Dunhill and Kit Kat have logos that fall in this category. In India brands like Raymond, Usha and Indica have logos that only comprise of the lettering.


The second class of logos are those that are abstract symbol, Mercedes Star, Rolex Crown, CBS Eye and possibly the most famous of this class is the Nike Swoosh. In India brands like Wipro (Rainbow Flower) and Aditya Birla (Sun) have logos that fall in this class.


The third class of logos comprises all that is in between, where designers have strived to device a logo to reinforce or embellish the brand naming. Some international logos like the Red Cross and Apple have visual renditions of the brand names. Sometimes the logo can be pictorial symbol, like the Prudential Rock, Ralph Lauren's Polo and McDonald's Golden Arches (which in fact started its life as a shop signage). In India too we have several examples of this type - Thermax 'T', LIC 'hands', UTI 'kalash'.
 

jiten005

Banned
Textbooks classify logos as three broad types. The first class is logos with just strong word marks (and no accompanying symbol separate from the name) and brands such as Coca Cola, Dunhill and Kit Kat have logos that fall in this category. In India brands like Raymond, Usha and Indica have logos that only comprise of the lettering.


The second class of logos are those that are abstract symbol, Mercedes Star, Rolex Crown, CBS Eye and possibly the most famous of this class is the Nike Swoosh. In India brands like Wipro (Rainbow Flower) and Aditya Birla (Sun) have logos that fall in this class.


The third class of logos comprises all that is in between, where designers have strived to device a logo to reinforce or embellish the brand naming. Some international logos like the Red Cross and Apple have visual renditions of the brand names. Sometimes the logo can be pictorial symbol, like the Prudential Rock, Ralph Lauren's Polo and McDonald's Golden Arches (which in fact started its life as a shop signage). In India too we have several examples of this type - Thermax 'T', LIC 'hands', UTI 'kalash'.

Hey friend, I read your article regarding Logotypes and it is really nice. I appreciate your work and would hope you would share more contents like this in future. Well, I am also uploading a document which would give more detailed information.
 

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