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MARKETING AND CONSUMER BEHAVIOR

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MARKETING AND CONSUMER BEHAVIOR
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Abhijeet S
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MARKETING AND CONSUMER BEHAVIOR - October 18th, 2010

The term consumer behavior refers to the behavior that consumers display in searching for purchasing, clothing, evaluating and disposing of product and services that may expects will satisfy their needs. Study of consumer behavior is the study of how individual make decisions to spend their available (time, money, and efforts) on consumption related items.

The Field of consumer behavior is rooted in the marketing concept, a marketing strategy that involves in the late 1950. The marketing concept refers to the consumer needs and wants that are to be given prime importance rather than more profit making. The marketing concept is based on premises that a marketer should make what it can sell instead of trying to sell what it has made.- While the selling concept focus on the needs the seller, the marketing concept focus on the need of the buyer.

The primary purpose for studying the consumer behavior as a part of marketing curriculum is to understand why and how consumers make their purchase decisions. These insights enable marketers to design more effective strategies.

On the other hand an in depth understanding gives marketers and unfair advantage over sensitive element like price, quality, etc., The solution to such practice can curbed by keeping consumer's well informed about the product itself.

Finally Phillip Kotler and authority on marketing states, although it only takes a semester to learn marketing it takes a lifetime to master it.
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Re: MARKETING AND CONSUMER BEHAVIOR
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Re: MARKETING AND CONSUMER BEHAVIOR - December 5th, 2017

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Originally Posted by abhishreshthaa View Post
The term consumer behavior refers to the behavior that consumers display in searching for purchasing, clothing, evaluating and disposing of product and services that may expects will satisfy their needs. Study of consumer behavior is the study of how individual make decisions to spend their available (time, money, and efforts) on consumption related items.

The Field of consumer behavior is rooted in the marketing concept, a marketing strategy that involves in the late 1950. The marketing concept refers to the consumer needs and wants that are to be given prime importance rather than more profit making. The marketing concept is based on premises that a marketer should make what it can sell instead of trying to sell what it has made.- While the selling concept focus on the needs the seller, the marketing concept focus on the need of the buyer.

The primary purpose for studying the consumer behavior as a part of marketing curriculum is to understand why and how consumers make their purchase decisions. These insights enable marketers to design more effective strategies.

On the other hand an in depth understanding gives marketers and unfair advantage over sensitive element like price, quality, etc., The solution to such practice can curbed by keeping consumer's well informed about the product itself.

Finally Phillip Kotler and authority on marketing states, although it only takes a semester to learn marketing it takes a lifetime to master it.
Well, many many thanks for your help and providing the information on MARKETING AND CONSUMER BEHAVIOR. BTW, i am also going to upload a document where you can find some useful information and can also included in your report..
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