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Cadbury's distribution network encompasses 2100 distributors and 450,000 retailers. The company has a total consumer base of over 65mn.
Besides use of IT to improve distribution logistics, Cadbury is also attempting to improve distribution quality.
To address the issues of product stability, it has installed Visi coolers at several outlets.
This helps in maintaining consumption in summer, when sales usually dip due to the fact that the heat affects product quality and thereby offtake.
Besides use of IT to improve distribution logistics, Cadbury is also attempting to improve distribution quality.
To address the issues of product stability, it has installed Visi coolers at several outlets.
This helps in maintaining consumption in summer, when sales usually dip due to the fact that the heat affects product quality and thereby offtake.