ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT > Marketing Management

INTRODUCTION TO CADBURY

INTRODUCTION TO CADBURY

Discuss INTRODUCTION TO CADBURY within the Marketing Management forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Cadbury's presence in India dates back to 1948, when the parent Cadbury Schweppes set up a wholly owned subsidiary Cadbury ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
INTRODUCTION TO CADBURY
Old
 (1 (permalink))
Abhijeet S
abhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to behold
 
abhishreshthaa
Operations Manager at Management Paradise
Management Paradise Guru
 
Status: Offline
Posts: 7,045
Join Date: May 2010
INTRODUCTION TO CADBURY - October 15th, 2010

Cadbury's presence in India dates back to 1948, when the parent Cadbury Schweppes set up a wholly owned subsidiary Cadbury Fry (India) Ltd. Cadbury, a subsidiary of Cadbury Schweppes is a dominating player in the Indian chocolate market with strong brands like Dairy Milk, Five Star, Perk, Gems, etc. Dairy milk is the largest chocolate brand in India. Chocolates & Confectionery contribute to 75% of Cadbury’s turnover. Cadbury also has a strong brand Bournvita in the malted health drink category, which accounts for 24% of turnover.


Cadbury was originally incorporated as a wholly owned subsidiary of Cadbury Schweppes Overseas Ltd (CSOL) in 1948. The company’s original name was Cadbury Fry (India) Ltd. In 1978, CSOL diluted its equity stake to 40% to comply with FERA guidelines. In 1982, the name was changed to Hindustan Cocoa Products. The parent holds over 90% of the equity capital after the first open offer. A second open offer has been made to buyback the balance shareholding, after which the company would operate as a 100% subsidiary of Cadbury Schweppes Plc.


Over the years, the company attempted several diversification in food category, albeit with little success. In 1986, Cadbury forayed into biscuits with Cadbury Butter, Glucose and Bournvita brands. The business however, could not take off and was discontinued 3-4 years later. In 1989, Cadbury diversified into ice creams with Dollops and Lopstop brands, which were sold off to Brooke Bond in 1994.
Advertisements


Help Others > Network > Grow


Work with us part time/full time as forum moderator. Email us your resume on careers @ managementparadise.com PLS PRESS THANKS BUTTON IF U LIKED MY POST.

Friends: (0)
Reply With Quote
Related to INTRODUCTION TO CADBURY
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
cadbury V/s nestle Dasharath Anpat PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT 3 April 3rd, 2011 02:24 PM
Cadbury's in India Sunanda K. Chavan General Talks 4 March 9th, 2011 07:09 PM
IT at Cadbury Sunanda K. Chavan Marketing Management ( RM , IM ) 0 September 16th, 2010 05:09 PM
cadbury case amtalk PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT 4 March 10th, 2010 10:47 PM
CADBURY - MR muzzi_muzaffar Marketing Research ( MR ) 13 July 20th, 2009 11:51 PM
 

Reply

Bookmarks

Tags
cadbury, introduction

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


» Login
Forgot Password?  New User?
  

» Ads





» Recent Threads

World class manufacturing
Last post by Kartik Raichura
3 Hours Ago 01:56 PM
1 Replies
Indian Rupee Update by...
Last post by Epic Research
5 Hours Ago 11:22 AM
5 Replies
Asian Markets Update by...
Last post by Epic Research
6 Hours Ago 11:20 AM
5 Replies
Management acounting
Last post by H? Ly Tinh
18 Hours Ago 10:24 PM
0 Replies
topics for project on... ( 1 2)
Last post by Hrishita Sahay
21 Hours Ago 07:43 PM
10 Replies
Hello Everyon
Last post by Bhautik Kawa
23 Hours Ago 06:12 PM
2 Replies
Investment Banking...
Last post by Aaina Khan
1 Day Ago 04:11 PM
3 Replies
Short Term Technical... ( 1 2 3... Last Page)
Last post by Windsor Brokers
1 Day Ago 04:02 PM
66 Replies
Readers are advised to...
Last post by Hrishita Sahay
1 Day Ago 03:39 PM
2 Replies
Start Your Business with...
Last post by Juhani Gallen
1 Day Ago 12:07 PM
0 Replies
Supply Chain Management...
Last post by Tom Murdoch
1 Day Ago 10:03 AM
1 Replies
Test bank on... ( 1 2)
Last post by Yuut Muguh
1 Day Ago 01:26 AM
11 Replies
Solution manual on... ( 1 2 3... Last Page)
Last post by Yuut Muguh
1 Day Ago 01:25 AM
44 Replies
Solution manual on... ( 1 2 3... Last Page)
Last post by Yuut Muguh
1 Day Ago 01:23 AM
30 Replies
Solution manual of... ( 1 2 3)
1 Day Ago 09:30 PM
20 Replies

» Projects Helpline

project on privatisation
Last post by Shatrughna Bhoir
3 Days Ago 08:05 PM
topics related to 100...
Last post by Rachini Pandey
5 Days Ago 10:35 PM
Retail Management Notes
Last post by Rajesh Nimbunkar
1 Week Ago 05:12 PM
Final Year MBA Projects...
by Raasi
Last post by Raj Raj
1 Week Ago 03:23 PM
Project Management...
by onjono
Last post by Raj Raj
1 Week Ago 03:13 PM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in