Vital Links in McDonald Cold Chain

sunandaC

New member
Vital Links in our Cold Chain

All suppliers adhere to Indian government regulations on food, health and hygiene while continuously maintaining McDonald's recognised standards.

As the ingredients move from farms to processing plants to the restaurant, McDonald's Quality Inspection Programme (QIP) carries out quality checks at over 20 different points in the Cold Chain system.


Setting up of the Cold Chain has also enabled us to cut down on operational wastageHazard Analysis Critical Control Point (HACCP) is a systematic approach to food safety that emphasizes prevention of illness or presence of microbiological data within our suppliers' facilities and our restaurants rather than its detection through inspection.

Based on HACCP guidelines, control points and critical control points for all McDonald's major food processing plants and restaurants in India have been identified.

The HACCP verification is done at least twice in a year and certified.Another critical strategy was to set up a well-established supply chain in India in order to achieve three objectives:

(1) to operationalize its globally practiced QSCV

(quality, service, cleanliness, and value)principle;

(2) to enjoy flexibility in pricing; and


(3)launch a new product when necessary. To
achieve
Tese three objectives, McDonald’s often uses an outsourcing model in all its markets. In some cases, it also actively imports.

But given India’s relatively higher import duties and foreign exchange fluctuations, McDonald’s decided early on to source its raw materials from the local suppliers to the maximum extent possible. Currently, McDonald’s only imports the process control equipment that allows it to dish out burgers and other orders within its super-fast time frames.
 

rosstaylor

New member
The Indian Cold Chain Market has been increasing consistently and has large potential to grow in the near future, primarily since now it has powerful govt backing. The cold chain market was valued at INR eight nine billion and is predicted to grow at a Compounded Annual Growth Rate of 11 percent. Govt backing will assist improve the potential creation for cold storage's while new market players are progressively venturing into the more profitable refrigerated transport services. company profiles
 
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