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Setting Up Of An Extensive Food Chain

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Sunanda K. Chavan
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Setting Up Of An Extensive Food Chain - October 15th, 2010

Six years prior to the opening of the first McDonald's restaurant in India, McDonald's and its international supplier partners worked together with local Indian Companies to develop products that meet McDonald's rigorous quality standards.

These standards also strictly adhere to Indian Government regulations on food, health and hygiene. Part of this development involves the transfer of state-of-the-art food processing technology, which has enabled Indian businesses to grow by improving their ability to compete in today’s international markets.

For instance, Cremica Industries worked with one of McDonald's suppliers from Europe to develop technology and expertise, which allowed Cremica to expand its businesses from baking to also provide breading and batters to McDonald's India and other companies. Another benefit of expertise in the areas of agriculture allows McDonald's and its suppliers to work with farmers in Ooty, Pune and Delhi and other regions to cultivate high quality lettuce.

This includes sharing advanced agricultural technology and expertise like utilisation of drip irrigation systems that reduce overall water consumption and agricultural management practices, which result in greater yields. In some cases, the Indian suppliers had the technology - but no market for the products they produced.

For example, Dynamix Dairies – through its relationship with McDonald's – was introduced to a large consumer to supply milk casein and other milk derivatives. The two companies entered into a business relationship resulting in an initial export order of approximately US $12 million per year – with the potential to increase. McDonald's local supply networks through Radhakrishna Foodland to get products from various suppliers to restaurants in Delhi, Mumbai and other parts of India.
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Jitendra Mazee
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Re: Setting Up Of An Extensive Food Chain - November 25th, 2017

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Originally Posted by sunandaC View Post
Six years prior to the opening of the first McDonald's restaurant in India, McDonald's and its international supplier partners worked together with local Indian Companies to develop products that meet McDonald's rigorous quality standards.

These standards also strictly adhere to Indian Government regulations on food, health and hygiene. Part of this development involves the transfer of state-of-the-art food processing technology, which has enabled Indian businesses to grow by improving their ability to compete in today’s international markets.

For instance, Cremica Industries worked with one of McDonald's suppliers from Europe to develop technology and expertise, which allowed Cremica to expand its businesses from baking to also provide breading and batters to McDonald's India and other companies. Another benefit of expertise in the areas of agriculture allows McDonald's and its suppliers to work with farmers in Ooty, Pune and Delhi and other regions to cultivate high quality lettuce.

This includes sharing advanced agricultural technology and expertise like utilisation of drip irrigation systems that reduce overall water consumption and agricultural management practices, which result in greater yields. In some cases, the Indian suppliers had the technology - but no market for the products they produced.

For example, Dynamix Dairies – through its relationship with McDonald's – was introduced to a large consumer to supply milk casein and other milk derivatives. The two companies entered into a business relationship resulting in an initial export order of approximately US $12 million per year – with the potential to increase. McDonald's local supply networks through Radhakrishna Foodland to get products from various suppliers to restaurants in Delhi, Mumbai and other parts of India.
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