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McDonald in India

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Sunanda K. Chavan
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McDonald in India - October 15th, 2010

In October 1996, McDonald’s opened its first Indian outlet in Vasant Vihar, an affluent residential colony in India’s capital, New Delhi.

As of November 2004, McDonald’s has opened a total of 58 restaurants, mostly in the northern and western part of India While McDonald’s opened 34 restaurants in five years (by 2001), 58 restaurants in eight years (by 2004), it is now planning to add more than 90 new restaurants in the next three years.2 Although the initial scenes of crowds lining up for days outside the McDonald’s restaurants in Delhi and Mumbai are no longer seen, Indian consumer response to McDonald’s products still remains very strong. But its growth is nevertheless impressive.

How did McDonald’s do it? How did a hamburger chain become so prominent in a cultural zone dominated by non-beef, non-pork, vegetarian, and regional foods such as chola bhatura, kababs, bhaji, samosa, dosa, vada, sambar, bhelpuri, and rice?

The answer to this question lies in McDonald’s carefully planned entry and expansion strategy in accordance with India’s changing political, economic, and cultural landscape in the 1990s.
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Jitendra Mazee
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Re: McDonald in India - November 24th, 2017

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Originally Posted by sunandaC View Post
In October 1996, McDonald’s opened its first Indian outlet in Vasant Vihar, an affluent residential colony in India’s capital, New Delhi.

As of November 2004, McDonald’s has opened a total of 58 restaurants, mostly in the northern and western part of India While McDonald’s opened 34 restaurants in five years (by 2001), 58 restaurants in eight years (by 2004), it is now planning to add more than 90 new restaurants in the next three years.2 Although the initial scenes of crowds lining up for days outside the McDonald’s restaurants in Delhi and Mumbai are no longer seen, Indian consumer response to McDonald’s products still remains very strong. But its growth is nevertheless impressive.

How did McDonald’s do it? How did a hamburger chain become so prominent in a cultural zone dominated by non-beef, non-pork, vegetarian, and regional foods such as chola bhatura, kababs, bhaji, samosa, dosa, vada, sambar, bhelpuri, and rice?

The answer to this question lies in McDonald’s carefully planned entry and expansion strategy in accordance with India’s changing political, economic, and cultural landscape in the 1990s.
Hey, thanks for your help and sharing the information on McDonald in India. Well, i have also a document and uploading it where you would get more information on McDonald in India.
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