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Discuss Export models Maruti within the Marketing Management forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; The Alto has replaced the Zen/Alto in Europe from February 02. Since then, it has been creating waves in the ...

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Sunanda K. Chavan
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Export models Maruti - October 15th, 2010

The Alto has replaced the Zen/Alto in Europe from February 02. Since then, it has been creating waves in the competitive compact car markets of Europe.

The Alto was shown for the first time at the Geneva Motor Show in February 02. Our distributors then formally launched the Alto in their respective countries.

The Alto has replaced the Zen/Alto in Europe from February 02. Since then, it has been creating waves in the competitive compact car markets of Europe.

The Alto was shown for the first time at the Geneva Motor Show in February 02. Our distributors then formally launched the Alto in their respective countries.

The first country to launch the Alto was the Netherlands, which is our biggest and most important export market, and to which we we exported over 46,000 vehicles till March 02. The launch function was held on 30th March 02 and the highlight of this function was a fuel economy rally in which only journalists from prominent newspapers and auto magazines participated. Our distributors, BV Nimag, report that the Alto is a hit with the press and received very good reviews.

What followed was way beyond their expectations. People waited for hours to have a test drive. Around 500 cars were sold on the first day itself and 2300 cars were booked in the first fifteen days. This tremendous response led to the distributor doubling his planned purchases of the model for the year April 2002-March 2003 to 7000 cars.

We will export the New Alto to the following European countries: Austria, Belgium, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Switzerland and UK. Orders for 700 units from Sweden have already come in.


Alto is at its best while driving in the city where the agile handling can be enjoyed and small engine doesn’t feel inadequate. Actually Alto is so light-weight that the 1,1 liter engine feels surprisingly powerful. Gear ratios are optimal and the engine runs perky on lower rpms too, so driving Alto in a city is actually a pleasure. -Tuulilasi (the second biggest Finnish car magazine).

Alto's CO2 emissions are as low as 119 grams per kilometer, among the lowest yet achieved in a gas-powered car.

Since the Alto was launched in 1979, more than 7.3 million have been sold worldwide, making it one of the most popular minicars ever. -Newsweek

Alto is a great choice for a city car. It is easy to drive, has a great value for money and very low consumption. -Autocar, Greece

The Alto performs well and handles well and the driving features provide both confidence and comfort. -Autovisie, Netherlands

Its high power engine makes Alto the fastest city car. At the same time it is one who needs less fuel to run. The combination of driving ease and comfort is great....buy new Alto with AC - it's cool. –Car

The driving feel: The Alto surprised us even more on the road. The 63-PS engine is a lively fellow. It's responsive and allows brisk acceleration: easily up to 155 kph, if need be. And the small 4-cylinder engine achieves this with a standard consumption of 4.9 litre Super fuel. When one avoids high engine speeds, one can even enjoy a quiet engine.

Sure-footed: Always looking for something to quibble about, we took the Alto to the test through some corners. It was rather unimpressed. Without dangerous swerves the Alto held safely its course - and offered proper suspension comfort. -Autovisie, Netherlands

The 63 PS motor is a real tough guy, good mileage, smooth pick-up and smooth acceleration. All this with a small 4 cylinder which consumes only 4.9 litres for 100 kms.

Alto is a big hit in Finland. The increase in demand for the Alto, which has exceeded the supply, has forced the company to bring in new lots from big markets. -Iltalehti (One of the largest Finnish newspaper)

THE NEW SUZUKI ALTO is capable of remaining the consumer’s dream (the consumers’ organisation has declared it the most economical car on several occasions), as it offers both low consumption and high serviceability. The Alto does everything that a car should do. It performs well and handles well, and the driving features provide both confidence and comfort -Autovisie, Netherlands

Earlier, it was the Zen (known as the Alto in Europe) "The True Indian Globetrotter" which won many laurels in Europe competing with internationally renowned models in its category:
• Rated most fuel-efficient car in its category in a test conducted by ADAC - 1997.
• Rated No.1 car in Belgium - 1997.
• Largest selling car in Netherlands - 1997.
• Rated No 1 car in England - CAP Motor Research, 1997.

The Maruti 800 has successfully positioned itself as an economical, small car in Chile, Uruguay, Algeria, Egypt, Sri Lanka, Yugoslavia and Malta, amongst others. The versatility of the Omni makes it an attractive buy in countries like Kenya, Mozambique, Cyprus and Nepal. The reliable and rugged Gypsy is a front runner in the 4WD segment of many African and Asian markets.
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Jitendra Mazee
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Re: Export models Maruti - November 27th, 2017

Quote:
Originally Posted by sunandaC View Post
The Alto has replaced the Zen/Alto in Europe from February 02. Since then, it has been creating waves in the competitive compact car markets of Europe.

The Alto was shown for the first time at the Geneva Motor Show in February 02. Our distributors then formally launched the Alto in their respective countries.

The Alto has replaced the Zen/Alto in Europe from February 02. Since then, it has been creating waves in the competitive compact car markets of Europe.

The Alto was shown for the first time at the Geneva Motor Show in February 02. Our distributors then formally launched the Alto in their respective countries.

The first country to launch the Alto was the Netherlands, which is our biggest and most important export market, and to which we we exported over 46,000 vehicles till March 02. The launch function was held on 30th March 02 and the highlight of this function was a fuel economy rally in which only journalists from prominent newspapers and auto magazines participated. Our distributors, BV Nimag, report that the Alto is a hit with the press and received very good reviews.

What followed was way beyond their expectations. People waited for hours to have a test drive. Around 500 cars were sold on the first day itself and 2300 cars were booked in the first fifteen days. This tremendous response led to the distributor doubling his planned purchases of the model for the year April 2002-March 2003 to 7000 cars.

We will export the New Alto to the following European countries: Austria, Belgium, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Switzerland and UK. Orders for 700 units from Sweden have already come in.


Alto is at its best while driving in the city where the agile handling can be enjoyed and small engine doesn’t feel inadequate. Actually Alto is so light-weight that the 1,1 liter engine feels surprisingly powerful. Gear ratios are optimal and the engine runs perky on lower rpms too, so driving Alto in a city is actually a pleasure. -Tuulilasi (the second biggest Finnish car magazine).

Alto's CO2 emissions are as low as 119 grams per kilometer, among the lowest yet achieved in a gas-powered car.

Since the Alto was launched in 1979, more than 7.3 million have been sold worldwide, making it one of the most popular minicars ever. -Newsweek

Alto is a great choice for a city car. It is easy to drive, has a great value for money and very low consumption. -Autocar, Greece

The Alto performs well and handles well and the driving features provide both confidence and comfort. -Autovisie, Netherlands

Its high power engine makes Alto the fastest city car. At the same time it is one who needs less fuel to run. The combination of driving ease and comfort is great....buy new Alto with AC - it's cool. –Car

The driving feel: The Alto surprised us even more on the road. The 63-PS engine is a lively fellow. It's responsive and allows brisk acceleration: easily up to 155 kph, if need be. And the small 4-cylinder engine achieves this with a standard consumption of 4.9 litre Super fuel. When one avoids high engine speeds, one can even enjoy a quiet engine.

Sure-footed: Always looking for something to quibble about, we took the Alto to the test through some corners. It was rather unimpressed. Without dangerous swerves the Alto held safely its course - and offered proper suspension comfort. -Autovisie, Netherlands

The 63 PS motor is a real tough guy, good mileage, smooth pick-up and smooth acceleration. All this with a small 4 cylinder which consumes only 4.9 litres for 100 kms.

Alto is a big hit in Finland. The increase in demand for the Alto, which has exceeded the supply, has forced the company to bring in new lots from big markets. -Iltalehti (One of the largest Finnish newspaper)

THE NEW SUZUKI ALTO is capable of remaining the consumer’s dream (the consumers’ organisation has declared it the most economical car on several occasions), as it offers both low consumption and high serviceability. The Alto does everything that a car should do. It performs well and handles well, and the driving features provide both confidence and comfort -Autovisie, Netherlands

Earlier, it was the Zen (known as the Alto in Europe) "The True Indian Globetrotter" which won many laurels in Europe competing with internationally renowned models in its category:
• Rated most fuel-efficient car in its category in a test conducted by ADAC - 1997.
• Rated No.1 car in Belgium - 1997.
• Largest selling car in Netherlands - 1997.
• Rated No 1 car in England - CAP Motor Research, 1997.

The Maruti 800 has successfully positioned itself as an economical, small car in Chile, Uruguay, Algeria, Egypt, Sri Lanka, Yugoslavia and Malta, amongst others. The versatility of the Omni makes it an attractive buy in countries like Kenya, Mozambique, Cyprus and Nepal. The reliable and rugged Gypsy is a front runner in the 4WD segment of many African and Asian markets.
Hey friend, I read your article regarding Maruti and it is really nice. I appreciate your work and would hope you would share more contents like this in future. Well, I am also uploading a document which would give more detailed information.
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File Type: pdf MARUTI UDYOG LIMITED.pdf (102.8 KB, 0 views)
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