Go Back   ManagementParadise.com | Management & Business Education Learning Platform PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT > Marketing Management

Maruti first in customer satisfaction

Discuss Maruti first in customer satisfaction within the Marketing Management forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Maruti first in customer satisfaction Maruti first in customer satisfaction - Our Corporate Bureau 25 October 2001 Mumbai: There is ...

Reply

 

Thread Tools Display Modes
Maruti first in customer satisfaction
Old
 (1 (permalink))
Sunanda K. Chavan
sunandaC has a spectacular aura aboutsunandaC has a spectacular aura aboutsunandaC has a spectacular aura about
 
sunandaC
Management Paradise Guru
 
Status: Offline
Posts: 6,680
Join Date: Jul 2010
Maruti first in customer satisfaction - October 15th, 2010

Maruti first in customer satisfaction



Maruti first in customer satisfaction - Our Corporate Bureau

25 October 2001

Mumbai: There is good news for all Maruti fans. The public sector behemoth Maruti Udyog has been adjudged first in customer satisfaction in automotive dealer service, according to the latest JD Power Asia-Pacific 2001 Customer Satisfaction Index. Maruti scored 119 points.


The study, which is currently in its fifth year, examines customer satisfaction with respect to vehicle quality and dealer service, after 15 to 18 months of ownership of the vehicle. The three factors, which contribute 60 per cent to the Customer Satisfaction Index, are service advisor, service performance and service timings. Maruti leads in all the three.


According to the report, Rajeev Lochan, the business manager with JD power Asia-Pacific, has opined that the customer satisfaction level in the Indian automotive industry has seen consistent improvement since 1997, the inaugural year of the study. “Maruti has been in the forefront of effecting this radical change. Its dealers have been proactive in meeting and exceeding customer expectations and Maruti has made significant progress on a majority of 15 service standards.”


Honda Siel stood second behind Maruti, scoring 117 points followed by Hyundai (116 points) and HM/Mitsubishi (114 points). All of these are above-the-industry average of 113 points. The ones that have fallen behind are Toyota Kirloskar (112 points), Daewoo (106 points), Ford (106 points), Mahindra (103 points), General Motors (102 points), Telco (99 points) and Fiat (91 points) respectively.
In the meantime, Maruti has unveiled its new multipurpose vehicle, Versa. Versa, marketed as a family vehicle, will be available in three models to begin with: DX version (Rs. 5.15 lakh), DX-2 version (Rs 5.45 lakh) and SDX version (Rs 5.80 lakh). The car will be available in six colours - ruby red, superior white, starlit silver, pearl silver, mystic blue and exotic green.


To be endorsed by matinee idol Amitabh Bachchan and son Abhishek Bachchan, Versa is targeted at those who are looking at upgrades from the Zen or Wagon R or other B-categories buyers and also at those who are C-category buyers. The company expects Versa’s sales to get a big boost, once the national highway project gets over and out-of-town and family excursion trips get moving. The sales are expected to double to 3 million cars worldwide by the year 2005 from 1.5 million sold in the year 2000.
Advertisements

Friends: (0)
Reply With Quote
Re: Maruti first in customer satisfaction
Old
 (2 (permalink))
Jitendra Mazee
jitendra05 is on a distinguished road
 
jitendra05
Student of Bachelor of Engineering at RGTU Bhopal
Bhopal, Madhya Pradesh
Management Paradise Guru
 
Institute: RGTU Bhopal
Status: Offline
Posts: 27,848
Join Date: Jan 2016
Location: Bhopal, Madhya Pradesh
Re: Maruti first in customer satisfaction - November 27th, 2017

Quote:
Originally Posted by sunandaC View Post
Maruti first in customer satisfaction



Maruti first in customer satisfaction - Our Corporate Bureau

25 October 2001

Mumbai: There is good news for all Maruti fans. The public sector behemoth Maruti Udyog has been adjudged first in customer satisfaction in automotive dealer service, according to the latest JD Power Asia-Pacific 2001 Customer Satisfaction Index. Maruti scored 119 points.


The study, which is currently in its fifth year, examines customer satisfaction with respect to vehicle quality and dealer service, after 15 to 18 months of ownership of the vehicle. The three factors, which contribute 60 per cent to the Customer Satisfaction Index, are service advisor, service performance and service timings. Maruti leads in all the three.


According to the report, Rajeev Lochan, the business manager with JD power Asia-Pacific, has opined that the customer satisfaction level in the Indian automotive industry has seen consistent improvement since 1997, the inaugural year of the study. “Maruti has been in the forefront of effecting this radical change. Its dealers have been proactive in meeting and exceeding customer expectations and Maruti has made significant progress on a majority of 15 service standards.”


Honda Siel stood second behind Maruti, scoring 117 points followed by Hyundai (116 points) and HM/Mitsubishi (114 points). All of these are above-the-industry average of 113 points. The ones that have fallen behind are Toyota Kirloskar (112 points), Daewoo (106 points), Ford (106 points), Mahindra (103 points), General Motors (102 points), Telco (99 points) and Fiat (91 points) respectively.
In the meantime, Maruti has unveiled its new multipurpose vehicle, Versa. Versa, marketed as a family vehicle, will be available in three models to begin with: DX version (Rs. 5.15 lakh), DX-2 version (Rs 5.45 lakh) and SDX version (Rs 5.80 lakh). The car will be available in six colours - ruby red, superior white, starlit silver, pearl silver, mystic blue and exotic green.


To be endorsed by matinee idol Amitabh Bachchan and son Abhishek Bachchan, Versa is targeted at those who are looking at upgrades from the Zen or Wagon R or other B-categories buyers and also at those who are C-category buyers. The company expects Versa’s sales to get a big boost, once the national highway project gets over and out-of-town and family excursion trips get moving. The sales are expected to double to 3 million cars worldwide by the year 2005 from 1.5 million sold in the year 2000.
Hey friend, thanks for your contribution and providing the report on Maruti which would really help many students and professionals. BTW, I am also going to share a document onMaruti for helping others.
Attached Files
File Type: pdf MARUTI UDYOG LIMITED.pdf (102.8 KB, 0 views)
Friends: (0)
Reply With Quote
Reply

Bookmarks

Tags
customer, maruti, satisfaction
Related to Maruti first in customer satisfaction
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
customer satisfaction akansha2086 Resolve Your Query - Get Help and discuss Projects 6 April 30th, 2016 04:52 PM
Dissertation on Customer loyalty, Customer Satisfaction and Profitability Abhijeet S Premium Project Reports 5 February 26th, 2016 01:45 PM
customer satisfaction survey Amit Sehgal Marketing Management ( RM , IM ) 4 July 18th, 2009 05:31 PM
Customer satisfaction. Xavier Miranda LaUghTeR AccEleRatED , Just CHILL !! 0 October 2nd, 2008 05:20 PM
Customer Loyalty & Customer Satisfaction – a paradox Tushar Inani Articles !! 0 November 2nd, 2007 12:52 PM
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off


ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.



Search Engine Optimization by vBSEO ©2011, Crawlability, Inc.