ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond

Go Back   ManagementParadise.com Forums > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT > Marketing Management

SWOT Analysis for Maggi

Discuss SWOT Analysis for Maggi within the Marketing Management forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; SWOT Analysis for Maggi o STRENGTHS  Market leader in the noodles category. Anytime anyone prefers Maggi as noodles.  ...

Reply

 

Thread Tools Display Modes
Advertisements
SWOT Analysis for Maggi
Old
 (1 (permalink))
Sunanda K. Chavan
sunandaC has a spectacular aura aboutsunandaC has a spectacular aura aboutsunandaC has a spectacular aura about
 
sunandaC
Management Paradise Guru
 
Status: Offline
Posts: 6,680
Join Date: Jul 2010
SWOT Analysis for Maggi - October 15th, 2010

SWOT Analysis for Maggi

o STRENGTHS

 Market leader in the noodles category. Anytime anyone prefers Maggi as noodles.

 It has a huge brand loyalty.

 It has developed the huge distribution channel network over thousands of distributors, retailers etc.
hence Maggi is available in every shop right from the supermarket till food malls.

 Innovative products for Indian taste buds such as Maggi, Maggi masala, chicken maggi, tomato flavor
which helped them grabbing more market as customer needs variety and they loved those flavors as
well.

 The advertising strategy for Maggi was a super hit as their tagline itself was very effective and
grabbed the consumer’s mind.




o WEAKNESS:

The weakness of the product was it was earlier heavily dependent on only one flavor which consumers
get bored after a time and stops buying the product which hits the market sales of the product. It
contains Maida, so there are some health related issues for this product such as constipation and it
does not give sufficient required proteins and vitamins to children.

o OPPORTUNITIES:


The greatest opportunity for the product Maggi is their

 Unexploited rural markets as so far they have mainly targeted cities and developed areas.

 Number of youths working nowadays are increasing rapidly, so they can open new branches and
employ these people and increase production and their by sales and profits by targeting rural markets.


 Increased affinity of Indians towards chinese cuisine creates new opportunity for Maggi to improve
its taste further and capture large market share.



o THREAT:

 Presence of regional competitor’s e.g Top Raman, Ching’s noodles.

 Price war strategies adopted by other brands like Top Raman.
Advertisements
Friends: (0)
Reply With Quote

Related to SWOT Analysis for Maggi
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
SWOT analysis surajj_uu Environment Management 1 1 Week Ago 03:32 PM
maggi case analysis report Sunny Wadhwani Financial Management 4 July 31st, 2015 03:44 PM
Swot Analysis Ankit Gokani Marketing Management ( RM , IM ) 23 December 8th, 2011 08:41 PM
Pest Analysis & Swot analysis Karan Shah Business Environment (B.E) 0 July 30th, 2010 02:21 AM
SWOT Analysis Manish Kathuria Human Resources Management 2 July 6th, 2008 01:13 AM
 
Re: SWOT Analysis for Maggi
Old
 (2 (permalink))
Business Education
Business-education is on a distinguished road
 
Business-education
Student of BMM
Mumbai, Maharashtra
Management Paradise Guru
Status: Offline
Posts: 4,330
Join Date: Jun 2012
Location: Mumbai, Maharashtra
Re: SWOT Analysis for Maggi - June 13th, 2015

MAGGI has been learning case study now, which taught me that it takes so many years to build brand but takes only 2 mins to get vanished. After maggi controversy, they are banned in near about all the states in India. People must be uttering.

MAGGI!!!JANTA MAAF NAHI KAREGI
Friends: (0)
Reply With Quote
Reply

Bookmarks

Tags
analysis, maggi, swot

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off


Login
Forgot Password?  New User?
  

» Recent Threads

Solution Manual on... ( 1 2 3... Last Page)
Last post by Qwe Asd
3 Hours Ago 02:37 AM
Three Things: Ace That...
Last post by Maya Raichura
3 Hours Ago 02:20 AM
Is Communication skills-...
Last post by Jitendra Mazee
7 Hours Ago 10:02 PM
The Transactional.....
Last post by Jitendra Mazee
8 Hours Ago 09:09 PM
Non Violent Communication
Last post by Jitendra Mazee
9 Hours Ago 08:38 PM

» Ads


ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2016 Management Paradise. A Management Paradise Venture