SWOT Analysis for Maggi -
October 15th, 2010
SWOT Analysis for Maggi
Market leader in the noodles category. Anytime anyone prefers Maggi as noodles.
It has a huge brand loyalty.
It has developed the huge distribution channel network over thousands of distributors, retailers etc.
hence Maggi is available in every shop right from the supermarket till food malls.
Innovative products for Indian taste buds such as Maggi, Maggi masala, chicken maggi, tomato flavor
which helped them grabbing more market as customer needs variety and they loved those flavors as
The advertising strategy for Maggi was a super hit as their tagline itself was very effective and
grabbed the consumer’s mind.
The weakness of the product was it was earlier heavily dependent on only one flavor which consumers
get bored after a time and stops buying the product which hits the market sales of the product. It
contains Maida, so there are some health related issues for this product such as constipation and it
does not give sufficient required proteins and vitamins to children.
The greatest opportunity for the product Maggi is their
Unexploited rural markets as so far they have mainly targeted cities and developed areas.
Number of youths working nowadays are increasing rapidly, so they can open new branches and
employ these people and increase production and their by sales and profits by targeting rural markets.
Increased affinity of Indians towards chinese cuisine creates new opportunity for Maggi to improve
its taste further and capture large market share.
Presence of regional competitor’s e.g Top Raman, Ching’s noodles.
Price war strategies adopted by other brands like Top Raman.