abhishreshthaa
New member
1. Direct ambush marketing: In 1994 football world cup, MasterCard received exclusive rights for using world cup logo, but a rival Sprints communication used the logo without permission.
This is direct attack but can be defended by laws.
2. Indirect ambush marketing: Several ways indirect ambush marketing can take place like sponsoring the broadcast of the event, sponsoring subcategories of the major event etc.
This is direct attack but can be defended by laws.
2. Indirect ambush marketing: Several ways indirect ambush marketing can take place like sponsoring the broadcast of the event, sponsoring subcategories of the major event etc.