Different Class of Ambush Marketing

abhishreshthaa

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1. Direct ambush marketing: In 1994 football world cup, MasterCard received exclusive rights for using world cup logo, but a rival Sprints communication used the logo without permission.

This is direct attack but can be defended by laws.


2. Indirect ambush marketing: Several ways indirect ambush marketing can take place like sponsoring the broadcast of the event, sponsoring subcategories of the major event etc.
 
1. Direct ambush marketing: In 1994 football world cup, MasterCard received exclusive rights for using world cup logo, but a rival Sprints communication used the logo without permission.

This is direct attack but can be defended by laws.


2. Indirect ambush marketing: Several ways indirect ambush marketing can take place like sponsoring the broadcast of the event, sponsoring subcategories of the major event etc.

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