abhishreshthaa
New member
Puma Mission Statement and Brand Strategy
Brand Strategy
"To be the brand that mixes the influences of sports, lifestyle, and fashion."
Brand Mission
"To become the most desirable Sport lifestyle brand by fusing the creative influences from the world of sport, lifestyle and fashion."
"In order to achieve these goals, our brand template emphasizes PUMA's distinctiveness, individualism, spontaneity, internationalism, and sporting heritage. An important part of our brand strategy is maintaining vigilant watch over our distribution channels, ensuring that we maintain the high level of desirability necessary for sustainable growth."
Brand Strategy
"To be the brand that mixes the influences of sports, lifestyle, and fashion."
Brand Mission
"To become the most desirable Sport lifestyle brand by fusing the creative influences from the world of sport, lifestyle and fashion."
"In order to achieve these goals, our brand template emphasizes PUMA's distinctiveness, individualism, spontaneity, internationalism, and sporting heritage. An important part of our brand strategy is maintaining vigilant watch over our distribution channels, ensuring that we maintain the high level of desirability necessary for sustainable growth."