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BRANDING STRATEGY PUMA

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BRANDING STRATEGY PUMA
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Abhijeet S
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BRANDING STRATEGY PUMA - October 6th, 2010

Puma Mission Statement and Brand Strategy


Brand Strategy


"To be the brand that mixes the influences of sports, lifestyle, and fashion."


Brand Mission

"To become the most desirable Sport lifestyle brand by fusing the creative influences from the world of sport, lifestyle and fashion."


"In order to achieve these goals, our brand template emphasizes PUMA's distinctiveness, individualism, spontaneity, internationalism, and sporting heritage. An important part of our brand strategy is maintaining vigilant watch over our distribution channels, ensuring that we maintain the high level of desirability necessary for sustainable growth."
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Re: BRANDING STRATEGY PUMA - November 25th, 2017

Quote:
Originally Posted by abhishreshthaa View Post
Puma Mission Statement and Brand Strategy


Brand Strategy


"To be the brand that mixes the influences of sports, lifestyle, and fashion."


Brand Mission

"To become the most desirable Sport lifestyle brand by fusing the creative influences from the world of sport, lifestyle and fashion."


"In order to achieve these goals, our brand template emphasizes PUMA's distinctiveness, individualism, spontaneity, internationalism, and sporting heritage. An important part of our brand strategy is maintaining vigilant watch over our distribution channels, ensuring that we maintain the high level of desirability necessary for sustainable growth."
Hey, thanks for your help and sharing the information on BRANDING STRATEGY PUMA. Well, i have also a document and uploading it where you would get more information on BRANDING STRATEGY PUMA.
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