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Product Branding and Packaging in Quentessence

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Product Branding and Packaging in Quentessence
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Abhijeet S
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Product Branding and Packaging in Quentessence - October 6th, 2010

Actual Product


Brand:


The brand name given to our product is “Quench-It”. This brand name simply suggests quenching the thirst of something and that something is smoking. Whenever the probable customers shall feel like having a puff they just need to quench their thirst by chewing the herbal gum. The name of the product shall remind the consumer that he needs to quench his thirst and stop smoking. Our brand name shall give this chewing gum a unique identity in comparison to other regular gums available.



Registration and Patent:

Our brand name is already been registered and is now a trade mark. “Quench It” is in the process of getting patent rights too.



Packaging:


The packaging of “Quench-It” will be different for different markets. In the urban areas “Quench-It” will be sold majorly in blister packs covered by the master pack. This pack will have 4 pieces of gum.


The product shall be sold in the rural areas with less emphasis on the quality and style, of the packaging. “Quench-It” shall be available in singular plastic wrappers like that of regular chewing gums.


To the retailers “Quench-It” shall also be available in boxes where there shall be 20 blister packs in the small boxes and 50 in the large ones.


These packs shall not have any harmful effects on the environment as they are eco-friendly
These packages shall have the following information provided on them



• Ingredients


• Company name and address


• Maximum Retail Price (MRP)


• Batch No.

• Expiry dates


Quality:
The quality of the product is undoubtedly supreme as every raw material is thoroughly inspected and only after it is approved at the Laboratory does it find a place in the production process. The Quality Control Laboratory also keeps a careful and close watch on the materials under preparation.


Every finished product also comes to this Laboratory for inspection and approval. It is due to such rigid and ever vigilant Quality Control standards that we are confident that our product shall work.


Quintessence scientists constantly work towards two main goals: future product development and quality control. The Research & Development Laboratory plays a very important part in the company’sactivities. Experiments are constantly under way to develop new or improved products and packages.



Augmented Product

Guarantee: “Quench-It” guarantees in helping quit smoking if the probable customers show good will power and buy the product and consume it regularly. It also guarantees that there shall not be any defect in the product.
Discounts:


We shall provide discounts to the retailers if they achieve certain targets in time. We shall provide them with 10% discount if they sell 50 jars a month, on their next order. Other discounts shall be provided as per the targets set for individual retailers.
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Re: Product Branding and Packaging in Quentessence
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Jitendra Mazee
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Re: Product Branding and Packaging in Quentessence - November 24th, 2017

Quote:
Originally Posted by abhishreshthaa View Post
Actual Product


Brand:


The brand name given to our product is “Quench-It”. This brand name simply suggests quenching the thirst of something and that something is smoking. Whenever the probable customers shall feel like having a puff they just need to quench their thirst by chewing the herbal gum. The name of the product shall remind the consumer that he needs to quench his thirst and stop smoking. Our brand name shall give this chewing gum a unique identity in comparison to other regular gums available.



Registration and Patent:

Our brand name is already been registered and is now a trade mark. “Quench It” is in the process of getting patent rights too.



Packaging:


The packaging of “Quench-It” will be different for different markets. In the urban areas “Quench-It” will be sold majorly in blister packs covered by the master pack. This pack will have 4 pieces of gum.


The product shall be sold in the rural areas with less emphasis on the quality and style, of the packaging. “Quench-It” shall be available in singular plastic wrappers like that of regular chewing gums.


To the retailers “Quench-It” shall also be available in boxes where there shall be 20 blister packs in the small boxes and 50 in the large ones.


These packs shall not have any harmful effects on the environment as they are eco-friendly
These packages shall have the following information provided on them



• Ingredients


• Company name and address


• Maximum Retail Price (MRP)


• Batch No.

• Expiry dates


Quality:
The quality of the product is undoubtedly supreme as every raw material is thoroughly inspected and only after it is approved at the Laboratory does it find a place in the production process. The Quality Control Laboratory also keeps a careful and close watch on the materials under preparation.


Every finished product also comes to this Laboratory for inspection and approval. It is due to such rigid and ever vigilant Quality Control standards that we are confident that our product shall work.


Quintessence scientists constantly work towards two main goals: future product development and quality control. The Research & Development Laboratory plays a very important part in the company’sactivities. Experiments are constantly under way to develop new or improved products and packages.



Augmented Product

Guarantee: “Quench-It” guarantees in helping quit smoking if the probable customers show good will power and buy the product and consume it regularly. It also guarantees that there shall not be any defect in the product.
Discounts:


We shall provide discounts to the retailers if they achieve certain targets in time. We shall provide them with 10% discount if they sell 50 jars a month, on their next order. Other discounts shall be provided as per the targets set for individual retailers.
Hey friend, thanks for your contribution and providing the report on Product Branding and Packaging in Quentessence which would really help many students and professionals. BTW, I am also going to share a document on Product Branding and Packaging in Quentessence for helping others.
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File Type: pdf Quintessence Pvt Ltd.pdf (793.2 KB, 0 views)
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