ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT > Marketing Management

Dealing with this sector needs innovative and localized approaches

Dealing with this sector needs innovative and localized approaches

Discuss Dealing with this sector needs innovative and localized approaches within the Marketing Management forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Watch major Titan Industries plans to aggressively approach the rural and semi-urban markets in India by creating a separate image ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
Dealing with this sector needs innovative and localized approaches
Old
 (1 (permalink))
Abhijeet S
abhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to behold
 
abhishreshthaa
Operations Manager at Management Paradise
Management Paradise Guru
 
Status: Offline
Posts: 7,045
Join Date: May 2010
Dealing with this sector needs innovative and localized approaches - October 1st, 2010

Watch major Titan Industries plans to aggressively approach the rural and semi-urban markets in India by creating a separate image for its low-priced Sonata brand. The company has opened its first showroom in Bhopal and nine more showrooms are to be opened across the country.


The marketing strategy being followed is to keep the prices of the watches at an affordable range of Rs 295-1,195 and create a niche market for the brand.



They will not open showrooms in metros such as Mumbai or Delhi for Sonata brand. The target segment would be the Rs 295-700 customers. They plan to open showrooms at locations, which rural customers visit frequently such as bus terminals, railway stations among others.


Also, there would be a range of 300 models from smart plastics and all weather steel to all gold and all-occasion gold and leather. Titan will be looking for the marriage season, which will start from April-June where the rural customers become actual buyers.



Another innovative idea is that of Sanjay Lalbhai's Ruf and Tuf jeans is targeted at the rural market. And they are leaving nothing to chance. Arvind Mills is teaching tailors in the villages how to stitch the jeans.
Advertisements


Help Others > Network > Grow


Work with us part time/full time as forum moderator. Email us your resume on careers @ managementparadise.com PLS PRESS THANKS BUTTON IF U LIKED MY POST.


To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
Friends: (0)
Reply With Quote
Related to Dealing with this sector needs innovative and localized approaches
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
MANAGEMENT APPROACHES Abhijeet S Public Relations Management . 0 September 6th, 2010 05:43 PM
New Approaches In HRM Yahya Bookwala Human Resources Management (H.R) 4 November 11th, 2009 08:23 AM
project on different approaches to performance appraisal Beanstalk_230 Beanstalk_230 Human Resources Management 1 May 19th, 2009 08:27 AM
approaches to job design Sami Sheikh Human Resources Management 1 May 3rd, 2009 09:24 AM
Mallya approaches SpiceJet cautiously Nadia Kardame Articles !! 0 June 18th, 2007 08:06 PM
 

Reply

Bookmarks

Tags
approaches, dealing, innovative, localized, sector

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


» Login
Forgot Password?  New User?
  

» Ads





» Recent Threads

SV TCL & Associates...
Last post by Eddard Green
3 Hours Ago 05:40 AM
0 Replies
notes on Brand Management ( 1 2 3... Last Page)
Last post by Mahi Menon
22 Hours Ago 10:43 AM
33 Replies
Solution Manual on Cost... ( 1 2)
Last post by Jorge Espada
23 Hours Ago 09:39 AM
18 Replies
Mutual Fund Project ( 1 2)
Last post by Palak Agarwal
1 Day Ago 09:09 PM
13 Replies
INTRODUCTION OF...
Last post by Palak Agarwal
1 Day Ago 09:06 PM
2 Replies
Epic Research Update :...
Last post by Epic Research
1 Day Ago 04:24 PM
1 Replies
Epic Research Update :...
Last post by Epic Research
1 Day Ago 04:20 PM
1 Replies
Can facebook can be used... ( 1 2 3)
Last post by Kiky Idforq
1 Day Ago 03:20 PM
29 Replies
Indians Perform Better...
Last post by Kiky Idforq
1 Day Ago 03:18 PM
3 Replies
Hard work or Smart work... ( 1 2)
Last post by Kiky Idforq
1 Day Ago 03:17 PM
14 Replies
Should tobacco companies...
Last post by Kiky Idforq
1 Day Ago 03:15 PM
4 Replies
Are english skills...
Last post by Kiky Idforq
1 Day Ago 03:14 PM
7 Replies
Wisdom does not come...
Last post by Kiky Idforq
1 Day Ago 03:12 PM
3 Replies
Download more than 300...
Last post by Abhaya Panda
1 Day Ago 01:30 PM
3 Replies
Happy Dhanteras Quotes,...
Last post by Krunal Dhabhi
1 Day Ago 10:51 AM
1 Replies

» Projects Helpline

Solution manual on...
Last post by Andrew Ken
2 Days Ago 06:35 AM
Stock Marketing TYBMS...
Last post by Rajat Audichya
6 Days Ago 05:42 PM
CRM- Hotel Industry
Last post by Matt Martin
1 Week Ago 10:32 PM
advertising in telecom...
by kpis_02
Last post by Mohit Utmani
1 Week Ago 10:45 AM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in