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Present and Future Strategy for Marketing

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Abhijeet S
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Present and Future Strategy for Marketing - October 1st, 2010

The rural markets are expected to witness a different kind of a shift. As companies aggressively compete to get a higher share of the rural pie, competitive advantage will lie with those who have a higher reach.


Marketing according to a leading management theorist Peter Druker can be put in this way “There will be always, one can assume, be need for some selling. But the aim of marketing is to make selling superfluous.

The aim of marketing is to know and understand the customer so well that the product or service fits him and sell itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available."


Through this we feel that the gist of mktg. in rural & urban is the same. It is nothing but teasing the minds of people, their desires, needs, expectations & playing with their psychology. But the market for a product may vary in rural & urban area and the marketing strategies to market the product is also different in urban and rural area
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Re: Present and Future Strategy for Marketing - November 24th, 2017

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Originally Posted by abhishreshthaa View Post
The rural markets are expected to witness a different kind of a shift. As companies aggressively compete to get a higher share of the rural pie, competitive advantage will lie with those who have a higher reach.


Marketing according to a leading management theorist Peter Druker can be put in this way “There will be always, one can assume, be need for some selling. But the aim of marketing is to make selling superfluous.

The aim of marketing is to know and understand the customer so well that the product or service fits him and sell itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available."


Through this we feel that the gist of mktg. in rural & urban is the same. It is nothing but teasing the minds of people, their desires, needs, expectations & playing with their psychology. But the market for a product may vary in rural & urban area and the marketing strategies to market the product is also different in urban and rural area
Hey, thanks for your help and sharing the information on Present and Future Strategy for Marketing. Well, i have also a document and uploading it where you would get more information on Present and Future Strategy for Marketing.
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