Distribution Strategy

abhishreshthaa

New member
DELIVERY VANS:-The way to overcome the problem would be by using company delivery vans, which can serve two purposes- it can take the products to the customers in every nook and corner of the market and it also enables the firm to establish direct contact with them and thereby facilitate sales promotion. However, only the bigwigs can adopt this channel. The companies with relatively fewer resources can go in for syndicated distribution where a tie-up between non-competitive marketers can be established to facilitate distribution.



An example of the successful strategy is that of Tata Cellular in rural Andhra Pradesh. Inspite of low advertisement budget, they created a hybrid distribution channel, with four tiers direct, retail, showroom and franchise outlets that were designed for easy reach. Specific road shows to rope in different segments such as transporters, traders and PSU employees were organized.



Mr Harish Bijoor, CEO, Zip Telecom, says, "Rural markets need to be approached differently and cannot be understood as extensions of urban markets. Most marketers err on this count. Advertising that believes in translating the English version into the vernacular cannot capture the rural heart. For rural markets, one needs to think in the local language, remote with the local feel and mood and visualize advertising that is rich in this context."



To attract rural buyer’s advertisers need to use simple films showing how a product is to be used. Rajdoot Paints issues such functional advertising very effectively.
 
DELIVERY VANS:-The way to overcome the problem would be by using company delivery vans, which can serve two purposes- it can take the products to the customers in every nook and corner of the market and it also enables the firm to establish direct contact with them and thereby facilitate sales promotion. However, only the bigwigs can adopt this channel. The companies with relatively fewer resources can go in for syndicated distribution where a tie-up between non-competitive marketers can be established to facilitate distribution.



An example of the successful strategy is that of Tata Cellular in rural Andhra Pradesh. Inspite of low advertisement budget, they created a hybrid distribution channel, with four tiers direct, retail, showroom and franchise outlets that were designed for easy reach. Specific road shows to rope in different segments such as transporters, traders and PSU employees were organized.



Mr Harish Bijoor, CEO, Zip Telecom, says, "Rural markets need to be approached differently and cannot be understood as extensions of urban markets. Most marketers err on this count. Advertising that believes in translating the English version into the vernacular cannot capture the rural heart. For rural markets, one needs to think in the local language, remote with the local feel and mood and visualize advertising that is rich in this context."



To attract rural buyer’s advertisers need to use simple films showing how a product is to be used. Rajdoot Paints issues such functional advertising very effectively.

Hey friend, i would like to tell you that you are doing very nice work and i really appreciate it. Well, i have also got some important information on Distribution Strategy and would like to share it with you which would help many people here.
 

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taylormark

New member
Thank you for your strategy. It will definitly help readers. Every distibution company has their different strategy. It depends on the product, which they are distributing. Al maya is one of the best Food distribution company which serves their service through out the world. for more info visit -almayadistribution.ae
 
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