ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond

Go Back   ManagementParadise.com Forums > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT > Marketing Management

Importance of Rural Marketing

Discuss Importance of Rural Marketing within the Marketing Management forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; 6, 31,307 villages, 700 million people a myriad of languages many traditions and a rich culture. A vibrant land with ...

Reply

 

Thread Tools Display Modes
Advertisements
Importance of Rural Marketing
Old
 (1 (permalink))
Abhijeet S
abhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to behold
 
abhishreshthaa
Operations Manager at Management Paradise
Management Paradise Guru
 
Status: Offline
Posts: 7,045
Join Date: May 2010
Importance of Rural Marketing - October 1st, 2010

6, 31,307 villages, 700 million people a myriad of languages many traditions and a rich culture. A vibrant land with a long History. Rural Indian people are known as much for their warmth as their diversity. Welcome to the land of mysticism. The real BHARAT.

--CROP CULTIVATION

--INDUSTRY

--ANIMAL HUSBANDRY

--BUSINESS

--DAIRYING

--SERVICES

--FISHERIES

--POULTRY

--FORESTRY


Till recently, the focus of marketers in India was the urban consumer and by large no specific efforts were made to reach the rural markets. But now it is felt with the tempo of development accelerating in rural India, coupled with increase in purchasing power, because of scientific agriculture, the changing life style and consumption pattern of villagers with increase in education, social mobility, improved means of transportation and its various satellite channels have exposed rural India to the outside world and hence their outlook to life has changed. Because of all these factors, rural India is attracting more and more marketers.



Increase in competition, saturated urban markets, more and more new products demanding urban customers, made the companies to think about new potential markets. Thus, Indian rural markets have caught the attention to many companies, advertisers and multinational companies.


According to a recent survey conducted by National Council for Applied Economic Research (NCAER), the purchasing power of the rural people has increased due to increase in productivity and better price commanded by the agricultural products. By and large this rise in purchasing power remains unexploited and with growing reach of the television, it is now quite easy for the marketers to capture these markets.



Rural marketing has become the latest mantra of most corporates. Companies like Hindustan Lever, Colgate, Palmolive, Britannia, and even Multinational Companies (MNCs) like Pepsi, Coca Cola, L.G., Philips, and Cavin Kare are all eyeing rural to capture the large Indian Market.



Coming to the frame work of Rural Marketing broadly involves reaching the rural customer, understanding their needs and wants, supply goods and services to meet their requirements, carrying out after sales service that leads to customer satisfaction and repeat purchase/ sales.
Advertisements


Help Others > Network > Grow


Work with us part time/full time as forum moderator. Email us your resume on careers @ managementparadise.com PLS PRESS THANKS BUTTON IF U LIKED MY POST.

Friends: (0)
Reply With Quote

Related to Importance of Rural Marketing
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
Price in Marketing Mix for Rural Marketing Abhijeet S Marketing Management 0 October 1st, 2010 07:28 PM
Rural Marketing Importance Abhijeet S Marketing Management 0 October 1st, 2010 06:54 PM
Rural marketing... Selling in Rural India priyanka1987 Upload / Download Banking and Insurance Projects and Notes 8 September 13th, 2010 11:18 AM
rural marketing mrunal Marketing Management 12 June 10th, 2010 12:44 AM
international marketing environment(IMPORTANCE) Meghana Dhamnaskar Marketing Management 4 January 29th, 2010 10:27 AM
 
Re: Importance of Rural Marketing
Old
 (2 (permalink))
Business Education
Business-education is on a distinguished road
 
Business-education
Student of BMM
Mumbai, Maharashtra
Management Paradise Guru
Status: Offline
Posts: 4,330
Join Date: Jun 2012
Location: Mumbai, Maharashtra
Re: Importance of Rural Marketing - July 1st, 2015

Advantage of Rural Marketing

1) Brand Expansion

2) Enhance Market share

3) Dominate the market

4) Attract new consumer
Friends: (0)
Reply With Quote
Reply

Bookmarks

Tags
importance, marketing, rural

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off


Login
Forgot Password?  New User?
  

» Recent Threads

Best B-schools across... ( 1 2)
Last post by D C
2 Minutes Ago 05:13 AM
hello my project
Last post by Sayuj P
4 Hours Ago 12:39 AM
RELIANCE LIFE INSURANCE...
Last post by Sayuj P
4 Hours Ago 12:37 AM
Project on Tourism... ( 1 2 3... Last Page)
Last post by Rupanjali Basak
7 Hours Ago 09:23 PM
Buy Now Registered...
Last post by Colin Documents
9 Hours Ago 07:40 PM

» Ads


ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2016 Management Paradise. A Management Paradise Venture