ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT > Marketing Management

Satellite Distribution in Rural Area

Satellite Distribution in Rural Area

Discuss Satellite Distribution in Rural Area within the Marketing Management forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; A concept known as ‘Satellite Distribution’ can be tried in developing a distribution channel in the rural market. Under this ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
Satellite Distribution in Rural Area
Old
 (1 (permalink))
Abhijeet S
abhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to behold
 
abhishreshthaa
Operations Manager at Management Paradise
Management Paradise Guru
Status: Offline
Posts: 7,045
Join Date: May 2010
Satellite Distribution in Rural Area - October 1st, 2010

A concept known as ‘Satellite Distribution’ can be tried in developing a distribution channel in the rural market. Under this system, the firm appoints stockist in feeder towns, who take care of financing, warehousing the goods and sub-distribution of goods. The firm also appoints a number of retailers in and around the feeder towns and attaches them to the stockist. The goods are supplied to the stockist either in cash or credit or on consignment basis.



The sales volume of the retailers will vary depending on the potential of the area covered and the capacity on the dealer concerned. Over a period of time, some retailers grow in terms of business turnover. If such retail points also happen to be transportation centers within the feeder town area, the firm elevates them as a stockist. The area of operation of the original stockist shrinks in this process, but care has to be taken to see that his volume of business does not shrink. This is achieved, in practice, on account of growth in demand and deeper market penetration.



If twenty retailers operate in the network of an original stockist, five or six of them get elevated over a period of time as stockist. Out of the retailers some remain attached to the original stockist and other relevant factors. The process continues as long as the market keeps expanding. And at any point of time, enough retail points in variably hover around or particular stockist, hence the name ‘Satellite Distribution’.



The main advantage of this system is that it facilitates market penetration in the interiors of market. However, the firm must ensure is that it facilitates market penetration in the interiors of the market. The firm must ensure that in the process, the motivation of the earlier generation stockist is not destroyed due to overzealous and premature elevation of the retailers into stockist.



After understanding the entire marketing mix for the rural markets, let us now see some practical examples of how companies have entered the rural markets and have been highly successful by modifying one or more P’s of the marketing mix to target the rural market. A few of the successful companies are as follows:
Advertisements


Help Others > Network > Grow


Work with us part time/full time as forum moderator. Email us your resume on careers @ managementparadise.com PLS PRESS THANKS BUTTON IF U LIKED MY POST.

Friends: (0)
Reply With Quote
#  
MBA
Your Friendly Helper
 
www.ManagementParadise.com
Rep Power: 10MBA Helper
Automatic Reply for links related to your post

Hello.

I am your friendly Helper. Check the related links below which might be of your interest.

Not a Member Yet ?? Sign Up Now. Click Here

Looking for something? Search the Forums

Need Help on your Research Report ? Ask for Help or Help Others and create your network. Give back to the community by sharing your knowledge in terms of notes, research reports, discussions, articles etc..

Help Yourself and Help Others


Ask us, we are here to help

Related to Satellite Distribution in Rural Area
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
project on enhancing rural distribution for I.T.C. LTD abhideshmukh Resolve Your Query - Get Help and discuss Projects 13 February 26th, 2011 04:14 PM
PHYSICAL DISTRIBUTION STRATEGIES IN RURAL MARKETING Abhijeet S Marketing Management 0 October 1st, 2010 06:57 PM
AREA HEAD - THIRD PARTY DISTRIBUTION, 5-8 years exp, Mumbai Maya Raichura JOB OFFERS , Recruitments , Placements !! 0 December 20th, 2008 08:21 AM
launching a product in rural area Rishit Sheth Marketing Management ( RM , IM ) 5 July 17th, 2008 11:37 AM
Need help for Bottled Water in Rural Area anky2406 Marketing Management ( RM , IM ) 4 June 14th, 2008 01:01 AM
 
Reply

Bookmarks

Tags
area, distribution, rural, satellite

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off


Login
Forgot Password?  New User?
  

» Recent Threads

Dice Holdings, Inc :...
Last post by Ahana Pal
1 Minute Ago 04:12 AM
0 Replies
Diana Shipping inc :...
Last post by Ahana Pal
3 Minutes Ago 04:10 AM
0 Replies
Diana Containerships Inc...
Last post by Ahana Pal
5 Minutes Ago 04:07 AM
0 Replies
Diamondrock Hospitality...
Last post by Ahana Pal
8 Minutes Ago 04:04 AM
0 Replies
Diamondback Energy, Inc...
Last post by Ahana Pal
11 Minutes Ago 04:01 AM
0 Replies
Diamond Resorts...
Last post by Ahana Pal
14 Minutes Ago 03:58 AM
0 Replies
Diamond Offshore...
Last post by Ahana Pal
17 Minutes Ago 03:55 AM
0 Replies
Diamond Hill Investment...
Last post by Ahana Pal
20 Minutes Ago 03:53 AM
0 Replies
Diamond Foods, Inc :...
Last post by Ahana Pal
22 Minutes Ago 03:50 AM
0 Replies
Diageo plc : Public...
Last post by Ahana Pal
25 Minutes Ago 03:47 AM
0 Replies
DHT Holdings, Inc :...
Last post by Ahana Pal
28 Minutes Ago 03:44 AM
0 Replies
DGSE Companies, Inc :...
Last post by Ahana Pal
31 Minutes Ago 03:41 AM
0 Replies
DexCom, Inc : Public...
Last post by Ahana Pal
34 Minutes Ago 03:39 AM
0 Replies
Dex Media, Inc : Public...
Last post by Ahana Pal
36 Minutes Ago 03:36 AM
0 Replies
DeVry Education Group...
Last post by Ahana Pal
39 Minutes Ago 03:33 AM
0 Replies

» Ads





» Projects Helpline

Project report on USANA...
Last post by Kirti Soni
1 Week Ago 03:28 PM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in