Psychological Pricing

abhishreshthaa

New member
Some smart sellers quote their prices that end in an odd number e.g. Rs. 99.95 paise. It conveys two notions.


i. There is a discount or bargain


ii. It belongs to a lower price range.

Bata Shoe Company has been using this price tactics since long.
 
Some smart sellers quote their prices that end in an odd number e.g. Rs. 99.95 paise. It conveys two notions.


i. There is a discount or bargain


ii. It belongs to a lower price range.

Bata Shoe Company has been using this price tactics since long.

Hi dear, thanks for your contribution and i am really glad to see that you shared such a nice report on Psychological Pricing. BTW, i am also adding some more detailed information on Psychological Pricing.
 

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