Consumer Categories

abhishreshthaa

New member
Rural customers like urban ones can be divided into three categories:

1. Quality Conscious Customers: who are very rich and whose annual income is over 1.5 lakhs.

2. Value Conscious Customers: who is the consuming class and whose annual income is between Rs. 45,000 – Rs. 1, 50,000.

3. Price Conscious Customers: who are climbers, aspirants and destitute. The annual income of climbers is Rs. 22,000 – Rs. 45,000. The annual income of aspirants is Rs. 16,000 – Rs. 22,000 and the destitute whose annual income is below Rs. 16,000.
 

jiten005

Banned
Rural customers like urban ones can be divided into three categories:

1. Quality Conscious Customers: who are very rich and whose annual income is over 1.5 lakhs.

2. Value Conscious Customers: who is the consuming class and whose annual income is between Rs. 45,000 – Rs. 1, 50,000.

3. Price Conscious Customers: who are climbers, aspirants and destitute. The annual income of climbers is Rs. 22,000 – Rs. 45,000. The annual income of aspirants is Rs. 16,000 – Rs. 22,000 and the destitute whose annual income is below Rs. 16,000.

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