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Consumer Categories

Discuss Consumer Categories within the Marketing Management forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Rural customers like urban ones can be divided into three categories: 1. Quality Conscious Customers: who are very rich and ...

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Abhijeet S
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abhishreshthaa
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Consumer Categories - October 1st, 2010

Rural customers like urban ones can be divided into three categories:

1. Quality Conscious Customers: who are very rich and whose annual income is over 1.5 lakhs.

2. Value Conscious Customers: who is the consuming class and whose annual income is between Rs. 45,000 – Rs. 1, 50,000.

3. Price Conscious Customers: who are climbers, aspirants and destitute. The annual income of climbers is Rs. 22,000 – Rs. 45,000. The annual income of aspirants is Rs. 16,000 – Rs. 22,000 and the destitute whose annual income is below Rs. 16,000.
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Jitendra Mazee
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Re: Consumer Categories - January 20th, 2018

Quote:
Originally Posted by abhishreshthaa View Post
Rural customers like urban ones can be divided into three categories:

1. Quality Conscious Customers: who are very rich and whose annual income is over 1.5 lakhs.

2. Value Conscious Customers: who is the consuming class and whose annual income is between Rs. 45,000 – Rs. 1, 50,000.

3. Price Conscious Customers: who are climbers, aspirants and destitute. The annual income of climbers is Rs. 22,000 – Rs. 45,000. The annual income of aspirants is Rs. 16,000 – Rs. 22,000 and the destitute whose annual income is below Rs. 16,000.
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