abhishreshthaa
New member
Rural customers like urban ones can be divided into three categories:
1. Quality Conscious Customers: who are very rich and whose annual income is over 1.5 lakhs.
2. Value Conscious Customers: who is the consuming class and whose annual income is between Rs. 45,000 – Rs. 1, 50,000.
3. Price Conscious Customers: who are climbers, aspirants and destitute. The annual income of climbers is Rs. 22,000 – Rs. 45,000. The annual income of aspirants is Rs. 16,000 – Rs. 22,000 and the destitute whose annual income is below Rs. 16,000.
1. Quality Conscious Customers: who are very rich and whose annual income is over 1.5 lakhs.
2. Value Conscious Customers: who is the consuming class and whose annual income is between Rs. 45,000 – Rs. 1, 50,000.
3. Price Conscious Customers: who are climbers, aspirants and destitute. The annual income of climbers is Rs. 22,000 – Rs. 45,000. The annual income of aspirants is Rs. 16,000 – Rs. 22,000 and the destitute whose annual income is below Rs. 16,000.