Mass Product Strategies

abhishreshthaa

New member
The urban consumers are brand conscious whereas the rural consumers are price sensitive.


They are more concerned about the functional benefits of the products and the value-for-money they pay.


Hence, several companies have launched “no frills” economy products to attract rural consumers and low-end urban markets. E.g. Agni Tea launched by Tata.
 
The urban consumers are brand conscious whereas the rural consumers are price sensitive.


They are more concerned about the functional benefits of the products and the value-for-money they pay.


Hence, several companies have launched “no frills” economy products to attract rural consumers and low-end urban markets. E.g. Agni Tea launched by Tata.

Well, many many thanks for your help and providing the information on Mass Product Strategies. BTW, i am also going to upload a document where you can find some useful information and can also included in your report..
 

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