abhishreshthaa
New member
The urban consumers are brand conscious whereas the rural consumers are price sensitive.
They are more concerned about the functional benefits of the products and the value-for-money they pay.
Hence, several companies have launched “no frills” economy products to attract rural consumers and low-end urban markets. E.g. Agni Tea launched by Tata.
They are more concerned about the functional benefits of the products and the value-for-money they pay.
Hence, several companies have launched “no frills” economy products to attract rural consumers and low-end urban markets. E.g. Agni Tea launched by Tata.