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Branding Strategies

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Abhijeet S
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Branding Strategies - October 1st, 2010

Brand Name makes products familiar and evokes possessiveness. Branded goods comprise 65% of sales in the villages. The share of non-branded goods is shrinking dramatically.


E.g. LG Electronics India gave the name ‘Sampoorna’ to the customized T.V. developed for the rural market. The word (Sampoorna) is a part of Bengali, Hindi & Tamil language.


The strategy worked very well and the company sold about as 114 crores worth T.V. Sets in the villages in a year. Strategy becomes effective when other elements (emotional) are in consonance with it.
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Jitendra Mazee
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Re: Branding Strategies - November 24th, 2017

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Originally Posted by abhishreshthaa View Post
Brand Name makes products familiar and evokes possessiveness. Branded goods comprise 65% of sales in the villages. The share of non-branded goods is shrinking dramatically.


E.g. LG Electronics India gave the name ‘Sampoorna’ to the customized T.V. developed for the rural market. The word (Sampoorna) is a part of Bengali, Hindi & Tamil language.


The strategy worked very well and the company sold about as 114 crores worth T.V. Sets in the villages in a year. Strategy becomes effective when other elements (emotional) are in consonance with it.
Well, many many thanks for your help and providing the information on Branding Strategies. BTW, i am also going to upload a document where you can find some useful information and can also included in your report..
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