abhishreshthaa
New member
Brand Name makes products familiar and evokes possessiveness. Branded goods comprise 65% of sales in the villages. The share of non-branded goods is shrinking dramatically.
E.g. LG Electronics India gave the name ‘Sampoorna’ to the customized T.V. developed for the rural market. The word (Sampoorna) is a part of Bengali, Hindi & Tamil language.
The strategy worked very well and the company sold about as 114 crores worth T.V. Sets in the villages in a year. Strategy becomes effective when other elements (emotional) are in consonance with it.
E.g. LG Electronics India gave the name ‘Sampoorna’ to the customized T.V. developed for the rural market. The word (Sampoorna) is a part of Bengali, Hindi & Tamil language.
The strategy worked very well and the company sold about as 114 crores worth T.V. Sets in the villages in a year. Strategy becomes effective when other elements (emotional) are in consonance with it.