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Branding in Rural Marketing

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Branding in Rural Marketing
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Abhijeet S
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abhishreshthaa
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Branding in Rural Marketing - October 1st, 2010

: Brand is the term, name, sign, symbol, design or a combination of them, which helps to identify the seller products & identify them from competitor products. Its primary purpose is creating an identity of the product.


The brand names should be easily understood & recognized by the rural consumer. Unfamiliar & absurd brand names cause hesitation in the minds of the consumer.


The rural brands are recognized through symbols, logos and colours.


E.g. -‘Billi waali cell’ - Battery with the cat as a symbol- Eveready.
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Re: Branding in Rural Marketing
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Jitendra Mazee
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Re: Branding in Rural Marketing - November 24th, 2017

Quote:
Originally Posted by abhishreshthaa View Post
: Brand is the term, name, sign, symbol, design or a combination of them, which helps to identify the seller products & identify them from competitor products. Its primary purpose is creating an identity of the product.


The brand names should be easily understood & recognized by the rural consumer. Unfamiliar & absurd brand names cause hesitation in the minds of the consumer.


The rural brands are recognized through symbols, logos and colours.


E.g. -‘Billi waali cell’ - Battery with the cat as a symbol- Eveready.
Many many thanks my friend for sharing such a nice information on Branding in Rural Marketing and i am sure it would help many other people here. BTW, i am also sharing some useful information for sharing more related content to your thread.
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