abhishreshthaa
New member
Core product refers to the advantages that are specified by consumer needs. Core product developer has to focus on the needs of the consumer. Business is to be viewed as a customer satisfying process & not as a goods producing processing process.
A product that provides the important form utility and ensures performance of the basic function is the core product. Products are transient, but the basic needs of the consumer group remain the same.
For an e.g. the need for brushing teeth- old products were neem sticks, charcoal, etc. whereas now toothpaste, tooth powder is used, still the need for brushing the teeth remains the same.
A product that provides the important form utility and ensures performance of the basic function is the core product. Products are transient, but the basic needs of the consumer group remain the same.
For an e.g. the need for brushing teeth- old products were neem sticks, charcoal, etc. whereas now toothpaste, tooth powder is used, still the need for brushing the teeth remains the same.