Shoe Marketing Strategy

abhishreshthaa

New member
Marketing Strategy:-

The company as such has no specific marketing strategy. The company basically markets itself through the buying agents from India. The company being an export company participates in international trade fairs like The Garda Fair and The Micap Fair at Italy, and also one fair at Germany.


The company has no tie – ups with any advertising or PR Agency.
The company does take help from the government wherein the government funds the 50% of the total cost during the international fairs.


The company goes via “Proxy” for the international fairs. The company even enjoys a Packing Credit Limit of Rs. 60 lakh and Accounting facilities for another 20 lakh.
 
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