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Physical Evidence.

Physical Evidence.

Discuss Physical Evidence. within the Marketing Management forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Physical Evidence. Companies try to demonstrate their service quality through physical evidence and presentation. However, in case of insurance sector, ...

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Abhijeet S
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Physical Evidence. - September 25th, 2010

Physical Evidence.

Companies try to demonstrate their service quality through physical evidence and presentation.

However, in case of insurance sector, the customer rarely visits the insurance company.

The customer comes mostly only in contact with the service provider hence the service provider (insurance agent) should

 Look presentable

 Have a pleasant personality

 Have good communication s
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