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Service Triangle

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Service Triangle
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Abhijeet S
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abhishreshthaa
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Service Triangle - September 25th, 2010

The Company

The company makes various promises to its customers through external marketing. The way and means of marketing will be covered it the marketing mix.


The Provider

The agents and the development officers act as the front-line staff and they are in direct contact with the potential or existing customers. They are the ones who keep or satisfy the promises made by the company. The marketing of insurance basically comes under concept selling. The agents are thus given various incentives, rewards, commissions and all the necessary training required.


As regards incentive, they receive PLI (Productivity Linked Incentive), which is based on the increase in premium amount and the sums assured by the agent. They are also given extra commissions in case of policies, which are of high value. There are normal promotions for any good work done on a regular basis. The agents generally work under the training and guidance of their respective development officers.


The Consumers
The consumers are the policyholders. Apart from the routine life insurance policies other services like housing finance, mutual funds, pension and group insurance. Thus the range of consumers is far and wide.
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Jitendra Mazee
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Re: Service Triangle - November 27th, 2017

Quote:
Originally Posted by abhishreshthaa View Post
The Company

The company makes various promises to its customers through external marketing. The way and means of marketing will be covered it the marketing mix.


The Provider

The agents and the development officers act as the front-line staff and they are in direct contact with the potential or existing customers. They are the ones who keep or satisfy the promises made by the company. The marketing of insurance basically comes under concept selling. The agents are thus given various incentives, rewards, commissions and all the necessary training required.


As regards incentive, they receive PLI (Productivity Linked Incentive), which is based on the increase in premium amount and the sums assured by the agent. They are also given extra commissions in case of policies, which are of high value. There are normal promotions for any good work done on a regular basis. The agents generally work under the training and guidance of their respective development officers.


The Consumers
The consumers are the policyholders. Apart from the routine life insurance policies other services like housing finance, mutual funds, pension and group insurance. Thus the range of consumers is far and wide.
Well, i am also going to share some important information on Service Triangle which would help others. Well, i also appreciate your work for sharing information on Service Triangle.
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