The Service Product.

abhishreshthaa

New member
Level Type of product/ service Contents Insurance sector
Level 1

Core or generic product/ service
Basic service product
• Life
• Non-life insurance policy



Level 2

Expected product/ service


Basic product and minimum purchase that must be met

• After sales service
• Bonus on policy
• Low claim settling period




Level 3

Augmented product/ service Something different which enables one product to be differentiated from other


• Technology
• Online premium payment
• Payment thru’ credit cards
• Standing instruction to bank


Level 4

Potential product/ service

Features that attract the customers and are useful to them.

• Maturity claims settled on or before the maturity date.
 
Level Type of product/ service Contents Insurance sector
Level 1

Core or generic product/ service
Basic service product
• Life
• Non-life insurance policy



Level 2

Expected product/ service


Basic product and minimum purchase that must be met

• After sales service
• Bonus on policy
• Low claim settling period




Level 3

Augmented product/ service Something different which enables one product to be differentiated from other


• Technology
• Online premium payment
• Payment thru’ credit cards
• Standing instruction to bank


Level 4

Potential product/ service

Features that attract the customers and are useful to them.

• Maturity claims settled on or before the maturity date.

Hey friend, thanks for your sharing and i am sure it would help many people. Well, I also want to share some information on The Service Product so that more and more people can take benefit from your thread.
 

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