abhishreshthaa
New member
Level Type of product/ service Contents Insurance sector
Level 1
Core or generic product/ service
Basic service product
• Life
• Non-life insurance policy
Level 2
Expected product/ service
Basic product and minimum purchase that must be met
• After sales service
• Bonus on policy
• Low claim settling period
Level 3
Augmented product/ service Something different which enables one product to be differentiated from other
• Technology
• Online premium payment
• Payment thru’ credit cards
• Standing instruction to bank
Level 4
Potential product/ service
Features that attract the customers and are useful to them.
• Maturity claims settled on or before the maturity date.
Level 1
Core or generic product/ service
Basic service product
• Life
• Non-life insurance policy
Level 2
Expected product/ service
Basic product and minimum purchase that must be met
• After sales service
• Bonus on policy
• Low claim settling period
Level 3
Augmented product/ service Something different which enables one product to be differentiated from other
• Technology
• Online premium payment
• Payment thru’ credit cards
• Standing instruction to bank
Level 4
Potential product/ service
Features that attract the customers and are useful to them.
• Maturity claims settled on or before the maturity date.