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CUSTOMER SERVICE ISSUES

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Abhijeet S
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abhishreshthaa
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CUSTOMER SERVICE ISSUES - September 24th, 2010

CUSTOMER SERVICE ISSUES

(1) What do customers feel about present levels of service?


(2) Do their perceptions match up with ours?


(3) How do our services compare to those of our competitors?


(4) Are we using appropriate standards and measurements to monitor our service performance?


(5) Is it possible to segment our customers according to the varying degrees of service they require?


(6) Can we produce the same levels of service we are presently providing in a more cost-effective manner?


(7) Can improved customer service be used as a strategic weapon to provide an important competitive advantage?


(8) In the minds of our customers, how important is service compared to other elements of the marketing mix, such as price, promotion and products?
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Jitendra Mazee
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Re: CUSTOMER SERVICE ISSUES - November 24th, 2017

Quote:
Originally Posted by abhishreshthaa View Post
CUSTOMER SERVICE ISSUES

(1) What do customers feel about present levels of service?


(2) Do their perceptions match up with ours?


(3) How do our services compare to those of our competitors?


(4) Are we using appropriate standards and measurements to monitor our service performance?


(5) Is it possible to segment our customers according to the varying degrees of service they require?


(6) Can we produce the same levels of service we are presently providing in a more cost-effective manner?


(7) Can improved customer service be used as a strategic weapon to provide an important competitive advantage?


(8) In the minds of our customers, how important is service compared to other elements of the marketing mix, such as price, promotion and products?
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