Change in Business Practices

abhishreshthaa

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CHANGING BUSINESS PRACTICES


The changes in technology and economy are bringing about a new set of beliefs and practices by businesses.


Listed below are the major beliefs in the old economy and what they represent today:


From organizing by product units to organizing by customer segments.


From focusing on profitable transactions to focusing on customer lifetime value.


From focusing on just the financial scorecard to focusing also on the marketing scorecard.


From focusing on shareholders to focusing on stakeholders


From marketing does the marketing to everyone does the marketing

From building brands through advertising to building brands through performance.


From focusing on customer acquisition to focusing on customer retention.


From no customer satisfaction measurement to in-depth customer satisfaction measurement.


From over-promise, under-deliver to under-promise, over-deliver.
 
CHANGING BUSINESS PRACTICES


The changes in technology and economy are bringing about a new set of beliefs and practices by businesses.


Listed below are the major beliefs in the old economy and what they represent today:


From organizing by product units to organizing by customer segments.


From focusing on profitable transactions to focusing on customer lifetime value.


From focusing on just the financial scorecard to focusing also on the marketing scorecard.


From focusing on shareholders to focusing on stakeholders


From marketing does the marketing to everyone does the marketing

From building brands through advertising to building brands through performance.


From focusing on customer acquisition to focusing on customer retention.


From no customer satisfaction measurement to in-depth customer satisfaction measurement.


From over-promise, under-deliver to under-promise, over-deliver.

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