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Market Research on Laptops

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Market Research on Laptops
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Abhijeet S
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Market Research on Laptops - September 7th, 2010

Introduction:
  • ‘Laptop’, also known as 'notebook computers' has become widely popular and essential for every business in the last few years in India.

  • "Portability, rather than mobility has emerged as the `number one' driver for the sustained growth in notebook PC shipments in India. Laptops were originally considered to be "a small niche market" and were thought suitable mostly for "specialized field applications" such as "the military, the Internal Revenue Service, accountants and sales representatives “Indian Laptop market is now in sync with global market.

  • The Laptop market is growing at a fast rate because of change in work life of consumers. As the need for "anytime anywhere" access to information is increasing, the sales of Laptops are also increasing.

  • Other factors that are responsible for the hike in sales figure are reduction in prices and affordability. Laptops are now sold at approximately half the price at which they were sold two years ago.

  • An increasing number of computer operators are switching to laptops for easy working. Notebook PCs can go anywhere and handle almost anything that a traditional desktop PC can, including multimedia applications.

  • With increasingly low weights, longer battery life, and the addition of the integrated wireless, today’s notebooks are taking mobile computing to a new level. But today, there are already more laptops than desktops in businesses, and laptops are becoming obligatory for student use and more popular for general use. The major players of laptops are Dell, HP, Compaq, Acer, Sony, Lenovo, Apple etc.


METHODOLOGY

1) Main objective: To know the popularity of laptops among people. And to know which laptops do they prefer.



Sub-objectives:


1) To know the purpose of using laptop.


2) To find how long they have been using the laptop.


3) To find what size of notebook are people comfortable with.


4) To compare various brands of laptops as per its features.


5) To find the price range of laptops mostly preferred by people.


6) To know the view of the people on educational use of laptops.


7) To know the desired battery life of laptop.


8) To find out people’s expectations as to what more they would like to see in
their laptops.



2) Scope of the study:


The study mainly deals with the customer’s opinion about laptops. So Study is conducted with in the Vartak Campus.

And Study is targeted to teaching and non teaching staff of Vartak College.


3) Sampling plan:


• Method of Sampling: Non-probability sampling- convenience and
judgment sampling.


• Sample Size: Sample size for the research is fixed. It counts to 25 of which the sampling is done of 18 teaching staff and 3 non-teaching staff.



4) Research Design:

Primary data is collected through questionnaire, search and research through Vartak college teaching and non-teaching staff. The Questionnaire was prepared by the researcher (Group members) and Schedule was provided by the our professor in which the researcher did its research report.


Secondary data is being search sites like magazines, newspapers, journals, websites and the data has been collected through other approaches.



5) [B]Data Collection[/B
]
The researcher collected information through the official websites, magazines and journals & collecting facts through systematically prepared questionnaire.



6) Data analysis:


Collected data will be analyzed in the form of tables, percentages, numerical forms, bar charts, and pie charts.



7) Field Work:


Questionnaire preparation 2 days


Approval of the questionnaire 2 days


Distribution and collection of questionnaire 4 days


Analysis and interpretation of the data collected 2 days



Final report preparation 3 days.



Preparation of power point presentation 1 day





FINDINGS

The study conducted on the laptops and which brand of laptops are highly preferred reveals following findings.

• It is found that the number of respondents mostly prefer branded laptops like HP & Dell.


• Survey states that 40% people opt for laptops ranging from 25000-30000. But no preference is given to laptops falling in the lowest price category i.e. 15000-20000
.

• Education is the main criteria of purchasing a laptop as per the survey conducted . Very few people also say that they purchase laptop just to show off.


• People have mixed opinion whether the laptops have made education easier in colleges or not. As 35% agree and 35% are not sure about this.


• It was found that People want battery life from 2hr to 5hr as per the survey, also many demand for battery life from 8hr to 12hr.


• Many people are happy with the features provided by the laptops.




LIMITATION


• The study is limited by sample size of 25 teaching and non teaching staff with in the boundary of Vartak Campus.


• The study focuses on customer’s opinion which is likely to change over a period of time.


• The respondent were not much familiar with the brands of laptops


• Unable to give correct data regarding the product laptop


• Some respondents were not aware as well as not interested in answering the questionnaire.


• Some respondents were trying to avoid by giving the reason of lack of time.


• The student opinion was not taken into consideration as the study was limited up to teaching and non-teaching staff.



Notebook computer market share,
  • Digitimes has an interesting report about the first quarter 2008 notebook computer market share:
  • Display Search has revealed its quarterly notebook PC shipment and forecast report which stated that 31 million units were shipped in the first quarter of 2008, noting that the notebook PC market shrank 6% on quarter, but increased 35% on year during the period.

  • HP remained in the lead for seven consecutive quarters with a shipment around two million units over number two Dell in the first quarter of 2008.


  • HP's market share was over 20% for six consecutive quarter, according to Display Search, which noted that Dell's market share grew to 15% due to the company's focus on its retail sales and business in China.

  • The most popular panel size and resolution was still 15.4-inch with a resolution of 1280×800, which accounted for almost 50% of all notebook PCs shipped in the quarter, while the 14.1-inch segment with a 1280×800 resolution trailed behind with a 22% share.


RECOMMENDATIONS & CONCLUSION


On the basis of the research conducted on 18 Teaching and 3 Non-Teaching Staff in the Vartak campus we can give the below suggestions which would be more beneficial to the user.


• More preference to brand image of laptop but they should also look for features while purchasing a laptop.

• Battery life of laptops must be enhanced.

• Although laptops are provided with good features people’s demands are
endless.

• They also want additional features like FM, woofer system in laptop T.V Tuner card, Extensive driver support for audio-video & other external devices, Tougher outer body, Wooden Desktop


  • People are buying laptops as desktop replacements more and more nowadays, primarily for the convenience and because laptops have performance and technology levels entirely on par with all but the highest-end desktops, so why not have something portable, etc.

  • In the future, it is likely that desktops and laptops will no longer be distinct and that all computers will be made primarily as what we call "laptops" today, with options for adding larger screens and keyboards when sitting at a desk
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Re: Market Research on Laptops - July 13th, 2015

Meaning of Market Research

According to Investopedia, The process of assessing the viability of a new product or service through techniques such as surveys, product testing and focus groups. Market research allows a company to discover who their target market is and what these consumers think about a product or service before it becomes available to the public. Market research may be conducted by the company itself or by a third-party company that specializes in market research. Test subjects are usually compensated with product samples and/or paid a small stipend for their time.

Advantage of Market Research

1) Evaluate consumer insight

2) Strong base for business plan
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