A Research on Cotton Products

abhishreshthaa

New member
Methodology


  • Identify the target customer.

  • Define marketing mix

  • Collect data with the help of a questionnaire to gain information about acceptance.
  • Study the information obtained from the research

  • If the product is viable as per the study devise alternatives to carry out awareness campaigns.

Target Customer

Individuals

Age Group : Above 45 years


Hospitals


Religious Groups


Doctors


Hotels



Product Range


  • Bed sheet & Pillow Covers

  • Towels – specifically for babies

  • Yoga Dress

  • Night Dress

  • Pajamas

  • Kurtas


Price


  • T-Shirts - Rs.300 - 600

  • Shirts – Rs.700 - 1000

  • Towels - Rs.150 - 300

  • Bed sheet - Rs.500 - 1200

  • Banyan/Vests - Rs.100

  • Underwear/Panties - Rs.70 - 100

  • Night Dress - Rs.400 - 700


Place
  • Medical Representatives and Public relations with doctors

  • Direct marketing

  • Retailers

  • Fashion Design shops

  • NGO’s

  • Articles on organic and eco/environment friendly


Promotion

  • Print Media

  • Journals

  • Fairs & Exhibitions

  • Events or Meetings like Indian Medical Association(IMA) and providing free samples


Packaging


  • Eco/environment friendly status

  • Recyclable material

  • Paper bags

  • Sample size

  • Target cities : metro

  • Sample size : 500

  • period : 2 months
 
Methodology


  • Identify the target customer.

  • Define marketing mix

  • Collect data with the help of a questionnaire to gain information about acceptance.
  • Study the information obtained from the research

  • If the product is viable as per the study devise alternatives to carry out awareness campaigns.

Target Customer

Individuals

Age Group : Above 45 years


Hospitals


Religious Groups


Doctors


Hotels



Product Range


  • Bed sheet & Pillow Covers

  • Towels – specifically for babies

  • Yoga Dress

  • Night Dress

  • Pajamas

  • Kurtas


Price


  • T-Shirts - Rs.300 - 600

  • Shirts – Rs.700 - 1000

  • Towels - Rs.150 - 300

  • Bed sheet - Rs.500 - 1200

  • Banyan/Vests - Rs.100

  • Underwear/Panties - Rs.70 - 100

  • Night Dress - Rs.400 - 700


Place
  • Medical Representatives and Public relations with doctors

  • Direct marketing

  • Retailers

  • Fashion Design shops

  • NGO’s

  • Articles on organic and eco/environment friendly


Promotion

  • Print Media

  • Journals

  • Fairs & Exhibitions

  • Events or Meetings like Indian Medical Association(IMA) and providing free samples


Packaging


  • Eco/environment friendly status

  • Recyclable material

  • Paper bags

  • Sample size

  • Target cities : metro

  • Sample size : 500

  • period : 2 months

Hey dear, i think you did a great job and your content on Cotton Products would help many people. BTW, i thought i should also add something so i am uploading a document which would give useful information on Cotton Products.
 

Attachments

  • Cotton Products.pdf
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