abhishreshthaa
New member
Methodology
Target Customer
Individuals
Age Group : Above 45 years
Hospitals
Religious Groups
Doctors
Hotels
Product Range
Price
Place
Promotion
Packaging
- Identify the target customer.
- Define marketing mix
- Collect data with the help of a questionnaire to gain information about acceptance.
- Study the information obtained from the research
- If the product is viable as per the study devise alternatives to carry out awareness campaigns.
Target Customer
Individuals
Age Group : Above 45 years
Hospitals
Religious Groups
Doctors
Hotels
Product Range
- Bed sheet & Pillow Covers
- Towels – specifically for babies
- Yoga Dress
- Night Dress
- Pajamas
- Kurtas
Price
- T-Shirts - Rs.300 - 600
- Shirts – Rs.700 - 1000
- Towels - Rs.150 - 300
- Bed sheet - Rs.500 - 1200
- Banyan/Vests - Rs.100
- Underwear/Panties - Rs.70 - 100
- Night Dress - Rs.400 - 700
Place
- Medical Representatives and Public relations with doctors
- Direct marketing
- Retailers
- Fashion Design shops
- NGO’s
- Articles on organic and eco/environment friendly
Promotion
- Print Media
- Journals
- Fairs & Exhibitions
- Events or Meetings like Indian Medical Association(IMA) and providing free samples
Packaging
- Eco/environment friendly status
- Recyclable material
- Paper bags
- Sample size
- Target cities : metro
- Sample size : 500
- period : 2 months