Go Back   ManagementParadise.com Discussion Forums PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT > Marketing Management

Promotional Strategies of Dettol

Discuss Promotional Strategies of Dettol within the Marketing Management forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; PROMOTIONAL STRATEGIES OF DETTOL Dettol Surakshit Parivar initiative on, Reckitt Benckiser will target new mothers, schools and hospitals in six ...

Reply

 

Thread Tools Display Modes
Promotional Strategies of Dettol
Old
 (1 (permalink))
Abhijeet S
abhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to behold
 
abhishreshthaa
Operations Manager at Management Paradise
Management Paradise Guru
 
Status: Offline
Posts: 7,045
Join Date: May 2010
Promotional Strategies of Dettol - September 1st, 2010

PROMOTIONAL STRATEGIES OF DETTOL
  • Dettol Surakshit Parivar initiative on, Reckitt Benckiser will target new mothers, schools and hospitals in six metros - Delhi, Mumbai, Kolkata, Chennai, Bangalore and Hyderabad.

  • The programme will mean getting in touch with 1.2 million new mothers, 300,000 students and 250 hospitals across the country

  • They are looking at doing contemporary things

  • After that they are also planning for small metros & Rural markets.

  • They are merely looking at establishing the importance of HYGIENIC LIVING

  • Reckitt Benckiser aims to target those who are most vulnerable to infections. Thus, new mothers will be presented with a vaccination chart with tips on how to keep the new-born and its surroundings germ-free, along with a free bottle of Dettol antiseptic.

  • School students will be educated in the importance of washing their hands before eating.

  • The hospital programme will mean reaching out to hospitals and nursing homes where programmes will be conducted with nurses and staff to keep the environment germ-free. Health messages on first-aid and immunisation will also be displayed.
Advertisements



Help Others > Network > Grow


Work with us part time/full time as forum moderator. Email us your resume on careers @ managementparadise.com PLS PRESS THANKS BUTTON IF U LIKED MY POST.


To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
Friends: (0)
Reply With Quote
Re: Promotional Strategies of Dettol
Old
 (2 (permalink))
Business Education
Business-education is on a distinguished road
 
Business-education
Student of BMM
Mumbai, Maharashtra
Management Paradise Guru
Status: Offline
Posts: 4,329
Join Date: Jun 2012
Location: Mumbai, Maharashtra
Re: Promotional Strategies of Dettol - July 3rd, 2015

Advertising comes under promotion and i must admit their promotion is just fantastic. The main strength of advertising lies in their advertising strategy, their latest ad which sing the song and tries to convince the audience that your mother is the best learner so, if she teaches you that Dettol is good and you have to tell this to your friend too. Well, the lyrics is amazing.
Friends: (0)
Reply With Quote
Reply

Bookmarks

Tags
dettol, promotional, strategies
Related to Promotional Strategies of Dettol
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
promotional strategies coolneha Marketing Management ( RM , IM ) 5 February 15th, 2016 02:16 PM
Project on Promotional Strategies with Case Studies (Samsung, LG and KavinCare) Yashovardhan Bichu Marketing Management 7 June 17th, 2015 04:42 PM
Impact of globalization on Promotional strategies Alistair Rego Marketing Management 1 October 3rd, 2009 12:05 AM
PROMOTIONAL STRATEGIES Tushar Inani Articles !! 1 February 24th, 2009 03:14 PM
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off


ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.



Search Engine Optimization by vBSEO ©2011, Crawlability, Inc.