ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT > Marketing Management

Promotional Strategies of Dettol

Promotional Strategies of Dettol

Discuss Promotional Strategies of Dettol within the Marketing Management forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; PROMOTIONAL STRATEGIES OF DETTOL Dettol Surakshit Parivar initiative on, Reckitt Benckiser will target new mothers, schools and hospitals in six ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
Promotional Strategies of Dettol
Old
 (1 (permalink))
Abhijeet S
abhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to behold
 
abhishreshthaa
Operations Manager at Management Paradise
Management Paradise Guru
 
Status: Offline
Posts: 7,045
Join Date: May 2010
Promotional Strategies of Dettol - September 1st, 2010

PROMOTIONAL STRATEGIES OF DETTOL
  • Dettol Surakshit Parivar initiative on, Reckitt Benckiser will target new mothers, schools and hospitals in six metros - Delhi, Mumbai, Kolkata, Chennai, Bangalore and Hyderabad.

  • The programme will mean getting in touch with 1.2 million new mothers, 300,000 students and 250 hospitals across the country

  • They are looking at doing contemporary things

  • After that they are also planning for small metros & Rural markets.

  • They are merely looking at establishing the importance of HYGIENIC LIVING

  • Reckitt Benckiser aims to target those who are most vulnerable to infections. Thus, new mothers will be presented with a vaccination chart with tips on how to keep the new-born and its surroundings germ-free, along with a free bottle of Dettol antiseptic.

  • School students will be educated in the importance of washing their hands before eating.

  • The hospital programme will mean reaching out to hospitals and nursing homes where programmes will be conducted with nurses and staff to keep the environment germ-free. Health messages on first-aid and immunisation will also be displayed.
Advertisements


Help Others > Network > Grow


Work with us part time/full time as forum moderator. Email us your resume on careers @ managementparadise.com PLS PRESS THANKS BUTTON IF U LIKED MY POST.

Friends: (0)
Reply With Quote
Related to Promotional Strategies of Dettol
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
Project on Promotional Strategies with Case Studies (Samsung, LG and KavinCare) Yashovardhan Bichu Marketing Management 6 October 21st, 2011 09:58 AM
Impact of globalization on Promotional strategies Alistair Rego Marketing Management 1 October 3rd, 2009 12:05 AM
PROMOTIONAL STRATEGIES Tushar Inani Articles !! 1 February 24th, 2009 03:14 PM
promotional strategies coolneha Marketing Management ( RM , IM ) 4 September 15th, 2006 11:35 AM
 

Reply

Bookmarks

Tags
dettol, promotional, strategies

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


Login
Forgot Password?  New User?
  

» Ads





» Recent Threads

Narsee Monji MBA...
Last post by Abhinav Anand
6 Hours Ago 08:27 PM
1 Replies
Programme Schedule for...
Last post by Jagruti Shah
6 Hours Ago 08:01 PM
0 Replies
PGDIE admission 2014 :...
Last post by Jagruti Shah
6 Hours Ago 08:00 PM
0 Replies
Phd International.....
Last post by Jagruti Shah
6 Hours Ago 07:53 PM
0 Replies
MPhil Programme 2014-15...
Last post by Jagruti Shah
7 Hours Ago 07:48 PM
0 Replies
UPCPMT 2014 Exam Results...
Last post by Jagruti Shah
7 Hours Ago 07:14 PM
0 Replies
Answer Keys for GSEB...
Last post by Jagruti Shah
7 Hours Ago 07:08 PM
0 Replies
Solution manual on... ( 1 2)
Last post by Ritesh Maratha
8 Hours Ago 06:46 PM
16 Replies
Human Resource...
Last post by Ritesh Maratha
8 Hours Ago 06:43 PM
1 Replies
Taylor and Fayol... ( 1 2)
Last post by Ritesh Maratha
8 Hours Ago 06:42 PM
17 Replies
PRINCIPLES OF BANK...
Last post by Ritesh Maratha
8 Hours Ago 06:41 PM
1 Replies
Future Courses To do...
Last post by Ritesh Maratha
8 Hours Ago 06:40 PM
2 Replies
Organisational Structure...
Last post by Ritesh Maratha
8 Hours Ago 06:32 PM
1 Replies
COMPONENTS OF...
Last post by Ritesh Maratha
8 Hours Ago 06:30 PM
1 Replies
OBEROI HOTEL - CASE...
Last post by Ritesh Maratha
8 Hours Ago 06:28 PM
1 Replies

» Projects Helpline

need books Operation...
Last post by Krunal Dhabhi
1 Week Ago 09:22 PM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in