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Promotional Strategies of Dettol

Promotional Strategies of Dettol

Discuss Promotional Strategies of Dettol within the Marketing Management forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; PROMOTIONAL STRATEGIES OF DETTOL Dettol Surakshit Parivar initiative on, Reckitt Benckiser will target new mothers, schools and hospitals in six ...

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Promotional Strategies of Dettol - September 1st, 2010

PROMOTIONAL STRATEGIES OF DETTOL
  • Dettol Surakshit Parivar initiative on, Reckitt Benckiser will target new mothers, schools and hospitals in six metros - Delhi, Mumbai, Kolkata, Chennai, Bangalore and Hyderabad.

  • The programme will mean getting in touch with 1.2 million new mothers, 300,000 students and 250 hospitals across the country

  • They are looking at doing contemporary things

  • After that they are also planning for small metros & Rural markets.

  • They are merely looking at establishing the importance of HYGIENIC LIVING

  • Reckitt Benckiser aims to target those who are most vulnerable to infections. Thus, new mothers will be presented with a vaccination chart with tips on how to keep the new-born and its surroundings germ-free, along with a free bottle of Dettol antiseptic.

  • School students will be educated in the importance of washing their hands before eating.

  • The hospital programme will mean reaching out to hospitals and nursing homes where programmes will be conducted with nurses and staff to keep the environment germ-free. Health messages on first-aid and immunisation will also be displayed.
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