Re: Project On market segmentation, positioning and targeting -
June 26th, 2015
Meaning and Definition of Market segmentation
Market segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries who have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them.
Meaning and Definition of Positioning
Identifying and attempting to occupy a market niche for a brand, product or service utilizing traditional marketing placement strategies (i.e. price, promotion, distribution, packaging, and competition).
Meaning and Definition of targeting
Targeting is identifying the correct target audience and targeting them to buy the particular brand by using various available medium.