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Marketing Strategies for Honda

Marketing Strategies for Honda

Discuss Marketing Strategies for Honda within the Marketing Management forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Business Plan and Marketing Strategies of a new product line of Moped's called "Hawk" By Pratik Mehta Executive Summary For ...

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Marketing Strategies for Honda - March 20th, 2006

Business Plan and Marketing Strategies of a new product line of Moped's called "Hawk"

By Pratik Mehta

Quote:
Executive Summary


For the purpose of this project, we have chosen the two-wheeler industry. We plan to manufacture and sell mopeds in the semi-urban and rural areas of selected districts in Maharashtra.

We assume that there is no player of mopeds in the rural market and hence we will have the first-mover advantage. But this also means that we will have to create awareness of the concept of a moped. This will be done through our promotion strategy.

We have assumed ourselves to be Bajaj Auto Ltd. Being a major player in the Indian 2-wheeler industry; we have the required resources to launch the moped successfully in the Indian rural market. Also, since we are already into the business of a similar product, we know and recognize the pulse of the Indian customer, urban, as well as rural.

We plan to call our moped ‘HAWK’. It will have a 4-stroke 75 CC Diesel Engine with a maximum of 5bhp @ 5500 RPM. This extra power will be useful for it in the rural market for the various uses the rural customers will find for it. We will have additional features suited to the rural markets and also special accessories that will help the customer get the most out of his moped. It will be a true ‘Value-for-money’ product and will be available in varied colours suited to the rural market.

We have chosen to launch HAWK in Maharashtra. We have 2 manufacturing plants already in Maharashtra and we plan to launch it only in a select few districts in Maharashtra, which are near to our plant.
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sfsuemba
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Re: Marketing Strategies for Honda - June 16th, 2007

This looks interesting. The Hawk will do well in crowded metro cities.
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jammy_4ur
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Re: Marketing Strategies for Honda - June 20th, 2007

thanks n good work if u have some info on channle strategy on automobile then pls give .
cya
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kaps19
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July 7th, 2007

hi..do u hav any info on strategey......

u hav research on a particular product or all products?
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magdynasief
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Re: Marketing Strategies for Honda - August 1st, 2007

Quote:
Originally Posted by OldProjectsData View Post
Business Plan and Marketing Strategies of a new product line of Moped's called "Hawk"

By Pratik Mehta
please give me a way to have some readings on your site
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Gunjan Savla
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Re: Marketing Strategies for Honda - August 11th, 2007

gr8 wrk deud keep it up
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Re: Marketing Strategies for Honda - August 15th, 2007

dude.. kindly elaborate on the issues pertaining to counter strategies by immediate competition.. also how cross-selling mopeds can help the sales..
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Re: Marketing Strategies for Honda - October 14th, 2007

thanx a lot.it really helped me.....
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Re: Marketing Strategies for Honda - October 22nd, 2007

I think its a good project!!!!
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Re: Marketing Strategies for Honda - November 12th, 2007

hi guys...... this is royce from spjain...hope to share some management learnings with all of you pretty soon
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