Brand Management of Titan

[roshcrazy]

the paper talks about the entire brand of Titan. Here first we do a review of Indian Watch industry and then we move to industry players specifically Titan. We look at its positioning, SWOT, targeting etc. all related marketing aspects are covered............

[ch.anirban]

nice post............................... really helpfull

[shwetank]

This document is really helpful..!! It has the complete information regarding brand building and management of Titan industries. thanks a lot..!!

[mail2punit]

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[shrutibardia]

the post was really helpful and gave a lot of insight for titan...thanks

[vkprsd]

Nice post...... Really helpful........................................... .....

[Kalpana Heliya]

Originally Posted by vkprsd

Nice post...... Really helpful........................................... .....

TITAN’S BRAND BUILDING AND BRAND REORGANISATION STRATEGY

In our view the disassociation of the Sonata brand from the parent Titan and its further association with TATA was a well long term planned strategy, as the association of Sonata built in quite strong with Titan and Titan in Indian context is synonymous with Watches thus a strong association of Sonata with the watches segment developed. But as we have seen that the sonata has been cannibalizing the Titan sub-brands, whether this strategy is able to bring back the style image of Titan back. This all exercise leads to the conclusion that Titan is on a path of Fortification.

Please follow this link for further information:
TITAN?S BRAND BUILDING AND BRAND REORGANISATION STRATEGY - a knol by Anonymous

SOURCE:knol