Brand Management of Titan

roshcrazy

MP Guru
the paper talks about the entire brand of Titan. Here first we do a review of Indian Watch industry and then we move to industry players specifically Titan. We look at its positioning, SWOT, targeting etc. all related marketing aspects are covered............
 

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  • Titan.ppt
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shwetank

New member
This document is really helpful..!! It has the complete information regarding brand building and management of Titan industries. thanks a lot..!! :)
 

mail2punit

New member
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Kalpana Heliya

Par 100 posts (V.I.P)
Nice post...... Really helpful................................................

TITAN’S BRAND BUILDING AND BRAND REORGANISATION STRATEGY​

In our view the disassociation of the Sonata brand from the parent Titan and its further association with TATA was a well long term planned strategy, as the association of Sonata built in quite strong with Titan and Titan in Indian context is synonymous with Watches thus a strong association of Sonata with the watches segment developed. But as we have seen that the sonata has been cannibalizing the Titan sub-brands, whether this strategy is able to bring back the style image of Titan back. This all exercise leads to the conclusion that Titan is on a path of Fortification.

Please follow this link for further information:
TITAN?S BRAND BUILDING AND BRAND REORGANISATION STRATEGY - a knol by Anonymous

SOURCE:knol
 

banty

New member
high performance leadership

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i also have some information that will use full to you................
:SugarwareZ-031:
 

cdatta

New member
hey plz send me the proj . on brand management of titan as well as the report/ppt. on strategies of indian railways
 
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