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Marketing Strategies of Banks

Discuss Marketing Strategies of Banks within the Marketing Management ( RM , IM ) forums, part of the Resolve Your Query - Get Help and discuss Projects category; Searched the forums for banks projects but its nt enough........ i guess needed more info on Marketing Strategies of Banks[any ...

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Vijith Pujari
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ViJiT
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Marketing Strategies of Banks - September 10th, 2006

Searched the forums for banks projects but its nt enough........ i guess needed more info on Marketing Strategies of Banks[any bank]
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Pratik Mehta
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Re: Marketing Strategies of Banks - September 10th, 2006

hey buddy, try the following Links out:

http://www.rediff.com/money/2005/mar/02bank.htm

www.aba.com/press+room/091304mktgsurvey.htm

www.progenymarketing.com/resources/1Q2000_1.htm


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Vijith Pujari
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Re: Marketing Strategies of Banks - September 10th, 2006

was w8 for somebodies reply.....................................



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Vijith Pujari
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Re: Marketing Strategies of Banks - September 10th, 2006

if u can get any similiar details like 7p's of ICICI bank posted by Vishal it would be gr8.................



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Vijith Pujari
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Re: Marketing Strategies of Banks - September 10th, 2006

CONTENTS :-

? AN INTRODUCTION TO BANKING SECTOR IN INDIA
? PEST ANALYSIS
? 7P’s OF BANKING SECTOR
? BLUEPRINTING
? 4I’s OF BANKING
? RATER ANALYSIS FOR INDIAN OVERSEAS BANK
? MARKET SEGMENTATION
? COMPLAINT HANDLING–HDFC BANK
? CASE STUDY-I
? RATER
? SERVICE RECOVERY
? FISH BONE
? CASE STUDY-II (ICICI BANK)
? RATER
? BIBLIOGRAPHY
? ARTICLES


accr... to the INDEX kartik... Posted once... if anyone has any details on specified topic then plz post.....



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Vishal Bhawsinghka
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Re: Marketing Strategies of Banks - September 10th, 2006

my frnd Vijith... yaar.. agar tu forums ka all banking files download karta hai..along with the notes on ssm.. thrs no topic ;left frm the above mentioned index 2 b covered indepth.. with cases also...plz read all available info 1st dude


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Vijith Pujari
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Re: Marketing Strategies of Banks - September 10th, 2006

r u talkin abt the software notess... or a particular thread in SSM section...........



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Re: Marketing Strategies of Banks - February 16th, 2009

ANALYTICAL MARKETING
This enable us to reach out to our base of 10 million customer by customizing campaigns that deliver product and service of customer relevance at improved conversion rates and lower cost of acquisition.




NEIGHBORS HOOD PROMOTION:
This is largely product specific marketing to support our distribution (eg.branches) and acquisition channel by creating interest and awareness in our product and services.
PRODUCT ADVERTISING:
This is a more traditional form of advertising and something we all see, be it in magazines, billboards etc.This mode of advertising is usually used to support new product launches and facilitate increased sales during seasons.
PUBLIC RELATION:
HDFC Bank has hands- off style of managing and that is why it believes in greater socializing and maintain greater network with bureaucrats, politicians and promoters. Therefore we can say that it has always focused on other channels such as direct sales and phone banking rather than mainstream advertising, It made sense to get the direct communication right rather than focus on the masses. Meeting the customer face-to-face is important for this bank.
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Re: Marketing Strategies of Banks - March 1st, 2009

great work and really helpful..got lot of materisl for my prjt
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Vinay Singh
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Re: Marketing Strategies of Banks - March 14th, 2009

do u have any link for p.r in banking sector...........................
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