ANALYTICAL MARKETING
This enable us to reach out to our base of 10 million customer by customizing campaigns that deliver product and service of customer relevance at improved conversion rates and lower cost of acquisition.
NEIGHBORS HOOD PROMOTION:
This is largely product specific marketing to support our distribution (eg.branches) and acquisition channel by creating interest and awareness in our product and services.
PRODUCT ADVERTISING:
This is a more traditional form of advertising and something we all see, be it in magazines, billboards etc.This mode of advertising is usually used to support new product launches and facilitate increased sales during seasons.
PUBLIC RELATION:
HDFC Bank has hands- off style of managing and that is why it believes in greater socializing and maintain greater network with bureaucrats, politicians and promoters. Therefore we can say that it has always focused on other channels such as direct sales and phone banking rather than mainstream advertising, It made sense to get the direct communication right rather than focus on the masses. Meeting the customer face-to-face is important for this bank.