This is a discussion on SWOT ANALYSIS OF SAMSUNG MOBILE within the Marketing Management ( RM , IM ) forums, part of the Resolve Your Query - Get Help and discuss Projects category; can some body give me the swot analysis of samsung mobile...thanxxx
Advertisement...
Hello, This is RAM (Robot Automated Message). It may take a while for the MP community to reply to YOUR message. By the time, use the Search Option below to get more information related to your topic
Re: SWOT ANALYSIS OF SAMSUNG MOBILE -
October 2nd, 2008
Quote:
Originally Posted by mayank99
can some body give me the swot analysis of samsung mobile...thanxxx
Strengths:
• China was a market where the first mover enjoyed advantages over late comers.
• The first image of the product lasted long in the eyes of the consumer and the first to enter the market could gain the largest market share
• SCH is committed to enhance its image to the Chinese market as investors
• SCH was building a wholly owned manufacturing plant in China to show the
Chinese the commitment Korea had to the Chinese society.
• Labor costs in China were less and would defray the cost of producing high-end
• Samsung has been making color TVs for many years in Korea before moving to the Chinese market.
Weaknesses:
• SCH must continue to control all costs to maintain success
• China has a reputation of being a protected market (protectionism)
• China was a market where the first mover enjoyed advantages over late comers, SCH is trying to overcome the first comer advantage Japan manufacturers have over them by being those first comers
• Companies such as Sony and Matsushita had built sales and service networks that were favorable to their sales programs in China, while Samsung would have to catch up in that area
• Samsung is not as experienced in manufacturing high-end TVs for a higher-endmarket segment
Opportunities:
• Based on the data that on 28% of the 220 million rural households own a color TV. SCH focus on the domestic China market should be to penetrate the rural household market, which would mean that for those purposes the low-end production of sets in the 13” to 20” range should be produced to appeal to that segment’s purchasing ability.
• Larger more high-end models can be produced to appeal to an urban customer in China, as well as being an export to the U.S. and European higher end customers.
• With success in the higher-end manufacturing and sales of premium TVs in China; SCH can establish themselves as high-end producers around the world
Threats:
• SCH faces intense competition in the color TV market
• A premium-priced product wouldn’t sell in large volumes, so pricing can be a problem.
• Since SCH didn’t have an established marketing strategy, issues of how to market the product may arise.
• Loss of profitability because related to over-employment at most facilities
• Is the per capita income level such that it can support sales of product at any level
• If SCH fails to be successful in the Chinese market with high-end product it will be known around the world
PROJECTS LINKS :-
HRM SEM 5 NOTES - To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
SSM SEM 5 NOTES - To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
HRM PPT NOTES - To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
RM SEM 5 NOTES - To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
LOGISTICS SEM 5 NOTES - To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
IF SEM 6 NOTES - To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
MY PROJECTS THREAD - To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
ONLINEGD LINKS :-
Yahoo Messenger GD Proceedings - To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
Newbie Guide ffor ONLINEGD Partcipants - To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
CONCEPT BEHIND ONLINEGD - To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
NEXT GD - To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
NEW POINTS SYSTEM IN ONLINEGD - To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
1.READ RULES CAREFULLY BEFORE POSTING. REFER FAQS.
2.USE SEARCH OPTIONS.DO NOT ASK TO MAIL PROJECTS. GIVE IN DEPTH ANALYSIS ABOUT RESEARCH DONE BY YOU BEFORE ASKING FOR REFERENCE PROJECTS.
3.DO NOT POST YOUR MAIL IDS.
4.CLICK ON THANKS BUTTON TO THANK A PERSON.
5.DO NOT POST REGARDING HOW INFORMATIVE/HELPFUL A THREAD WAS, RATE IT.
6.POST IN CORRECT SECTIONS.DO NOT SPAM.
To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
HRM SEM 5 NOTES - To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
SSM SEM 5 NOTES - To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
HRM PPT NOTES - To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
RM SEM 5 NOTES - To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
LOGISTICS SEM 5 NOTES - To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
IF SEM 6 NOTES - To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
MY PROJECTS THREAD - To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
ONLINEGD LINKS :-
Yahoo Messenger GD Proceedings - To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
Newbie Guide ffor ONLINEGD Partcipants - To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
CONCEPT BEHIND ONLINEGD - To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
NEXT GD - To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
NEW POINTS SYSTEM IN ONLINEGD - To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
1.READ RULES CAREFULLY BEFORE POSTING. REFER FAQS.
2.USE SEARCH OPTIONS.DO NOT ASK TO MAIL PROJECTS. GIVE IN DEPTH ANALYSIS ABOUT RESEARCH DONE BY YOU BEFORE ASKING FOR REFERENCE PROJECTS.
3.DO NOT POST YOUR MAIL IDS.
4.CLICK ON THANKS BUTTON TO THANK A PERSON.
5.DO NOT POST REGARDING HOW INFORMATIVE/HELPFUL A THREAD WAS, RATE IT.
6.POST IN CORRECT SECTIONS.DO NOT SPAM.
To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
ManagementParadise is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.
![BMS MBA Helper[/url]](http://www.managementparadise.com/forums/images/reputation/reputation_pos.gif)
Linear Mode
