I have a presentation on LG's penetrative marketing strategy - Rural Focus and how it has managed to become the No.1 in Consumer Durables Segment by meeting Rural needs.
How they have customized their products. Like 2 speakers in place of 4. No woofer. All that can be done to reduce cost But not quality.
Dont know what to put in SWOT? What in Rural can u say under the Opportunties & Threats section, as we all know Rural market has huge potential but what to add?
Plz help
How they have customized their products. Like 2 speakers in place of 4. No woofer. All that can be done to reduce cost But not quality.
Dont know what to put in SWOT? What in Rural can u say under the Opportunties & Threats section, as we all know Rural market has huge potential but what to add?
Plz help