Branding Survey Pls fill urgent

[karryonmore]

Dear friends,
I request you to fill in the questionnaire contribute in my research of a final semester project for 100Mks in MMS- marketing of Mumbai University.
My humble request to all of you to fill in the questionnaire at the earliest latest by 23-3-2008 . URL for survey questionnaire -
Survey - Branding B2B companies in indian market @ Cyberspace

Your valuable efforts are highly appreciated.
Thank You,
Special Regards on the
Festival of Colors!!!
Kiran More.

[shallu]

actually i want know what is brand strategyand how it works? what is need of brand strategy?thanks reply pls

[kartik]

actually i want know what is brand strategyand how it works? what is need of brand strategy?thanks reply pls

Dear shallu, brand strategy basically encompasses company image, brand personality, core competencies etc that you wish your product to emit to lure your TG.

So explaining it in terms of say maggi, the brand is fun, has vibrant colors to attract kids, is ready to eat and hence goes with the "2 minute noodle" line. The "taste bhi , health bhi" takes care of the concerned mother who is health concious and wants to serve something delicious yet healthy.